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You are here: Home / Business / MD sends postcard informing patient has basal cell carcinoma

MD sends postcard informing patient has basal cell carcinoma

October 21, 2008 By Administrator

Ann Handley, one of my heroes, just blogged about something significant. To her. And to many others.

A week or so after she visited a dermatologist, she “got a flimsy white postcard in the mail from the doctor’s office. On it were three pre-printed options with open boxes next to them, and one was checked off: ‘Your biopsy showed a cancerous growth,’ it read next to the check mark. ‘Please call our office to schedule a follow-up appointment.’ In ballpoint pen, underneath, someone had scrawled, ‘Basal cell carcinoma.'”

Do take time to read this post, and also the responses. Fascinating.

Filed Under: Business, Health Tagged With: Ann Handley, biopsy, Marketing Professor, skin cancer, thoughtless doctor

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