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Communication Expressway Ezine
Judy Vorfeld's Communication Expressway Issue 9
August 2002 - Issue 9
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INTRO
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* WANT TO KNOW MORE ABOUT THE MECHANICS OF WRITING A TEXT EZINE?
It recently occurred to me that many of you understand part, but
not all, of what's required to create and publish a true ASCII
text ezine. Do you want an article or tutorial that gives all
the basics? If so, email me at feedback@ossweb.com.
* THE WINNER of our monthly book drawing is Michael Wildhack of
Bolivia: "I have been a loyal and avid fan of ALL of Judy's websites
/ offerings for almost three years." Congratulations, Michael! Your
persistence in signing up each month has paid off!
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INTERVIEW - Subscribers talk about ezine programs and issues
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In lieu of specific interviews, I'm giving space to subscribers who
responded to my questions in the last issue. Let's hear from Mike
Banks Valentine and Robert Spivack:
VALENTINE:
* What email program do you recommend for someone who can't
send a publication via his/her ISP?
VALENTINE: ListChannel.com List Hosts. They offer the best customer
service I have ever experienced and I've done ezines for 4 years now
via every conceivable method / software / by hand / free groups.
Having professionals do the job right and support you when you
have questions is immeasurably valuable!
* What are the best sites for explaining spam so we not only
learn filtering techniques but about the need to opt in and
opt out?
VALENTINE: My own is a great start: http://www.website101.com/email_e-mail/
it explains the basics of email and begins discussing spam. SpamFilter at:
http://website101.com/SpamFilter Discusses Spam in depth. How to avoid it,
definitions, evildoers, etc. Another site, at: http://website101.com/Privacy
talks about protecting yourself from marketers and advertisers and
Big Brother.
* What ezines do you recommend that someone emulate in terms of
style and presentation?
OK, I can't help it. How about the WebSite101 Reading List? If I didn't
think it was the best, I wouldn't bother doing it at this rate of pay.
;-) ZERO! http://www.website101.com/arch/index.html
Mike Banks Valentine - Website 101
1275 Fourth Street #308 - Santa Rosa, CA 95404
learn@website101.com
P 805/495-1092 F 707/924-0940
SPIVACK:
I enjoy reading your newsletter and in your current issue you
requested input on the topic of handling newsletters.
We are a hosting company that specializes in hosting websites
and other services for small and medium businesses. We've been
in business for over 4 years and now have just over 1000 sites
active on our servers. As a privately held (no Venture Capital
funds) startup, we are proud of our record helping small
businesses leverage the use of the Internet to improve their
marketing efforts.
We publish a small monthly ezine for our own customers and had
been doing it manually. Unfortunately, the time and effort involved
to manage the list and publish the newsletter was making us dread a
task that should be a no-brainer. After dragging our feet and not
publishing a few issues, we finally decided to do something about it.
As a hosting company ourselves, that meant implementing a solution
that would meet our own needs and be suitable for our customers.
We tried a few of the "free" services and found that the tag-along
advertising was very unprofessional and made it suitable only for
a club or hobby, not a professional business. After experimenting
with some of the "shareware" and "freeware" programs, we did an
extensive review of the commercial software available and chose
to purchase and deploy Lyris from Lyris Technologies.
We charge $30/month and $1 per thousand emails delivered for our
newsletter hosting service, so a typical newsletter sent once or
twice a month to a few thousand people is very inexpensive. Our
normal setup fee is a one-time $50 charge – I would like to offer
a special incentive to all your own ezine readers – we will waive
the one-time $50 setup charge for anyone that signs-up and mentions
that they heard about us from your website or ezine.
Robert E. Spivack - Vice-President of Sales & Marketing
SPIV Technologies Group
441-17 Camille Circle - San Jose, CA 95134
Tel: +1-408-428-0846 Fax: +1-408-954-0609
spiv@spivtech.com - www.voicegateway.com
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THE OFFICE CORNER
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1. THE NAMING NEWSLETTER: A quarterly report on the strategies and
tactics of naming (companies).
http://www.namingnewsletter.com/
2. INTERNATIONAL POSTAL RATES DIRECTORY: Impressive information
about postal rates, stamps (philately), codes, and authorities.
The Links Resources gives a glossary, travel tips, weather,
currency converter, spelling assistant, addressing formats, and
direct mail information. Also ideal for travelers. And that's
just the tip of the iceberg.
http://www.postalrates.info/
3. USE THE D SYSTEM TO GET ORGANIZED AND REDUCE CLUTTER!
http://www.writethinking.net/Articles/How-to/dsysorg/dsysorg.html
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FREE STUFF
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FREE BOOK! Subscribers are eligible to sign up to win a free copy of
"The Home Office and Small Business Answer Book: Solutions to the
Most Frequently Asked Questions About Starting and Running Home
Offices and Small Businesses" by Janet Attard. Sign up once a month
at http://www.ossweb.com/freebook.html - Winners announced here!
FREE DICTIONARY! Webgrammar offers all site visitors the chance to
win a free Webster's dictionary, monthly. Sign up!
www.webgrammar.com/contest.html
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GRAMMAR QUESTION OF THE MONTH
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Q. Is the title of a newspaper underlined or placed in quotes?
For example, The Arizona Republic.
A. Book titles are underlined in bibliographies, but other than that,
it's not done much. Same with periodicals. Underlining was used
initially to tell the typesetter to put specific words in italics.
The latest style guides say to use italics for titles of books, films
plays, and long poems, works of art, and periodicals when they are
mentioned in text or notes.
Sources: The Web Content Style Guide by McGovern, Norton, and O'Dowd,
the Associated Press Stylebook, and the Chicago Manual of Style.
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TECH TIPS BY CLAUDIA SLATE
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Of Mice and Email Re-routes
1. If you own an Explorer, IntelliMouse Optical or Wheel Mouse Optical
and are having any problems with it, read this letter from Microsoft:
[LINK NO LONGER VALID]
2. Re-route E-mail Forwarding Service - http://www.re-route.com/
Change ISPs without losing e-mail. Re-route provides "change-of-address"
e-mail forwarding for people changing Internet Service Providers (ISPs).
You are no longer trapped at your ISP because of your e-mail address.
Re-route forwards all messages, and can also inform your contacts of
your new address.
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TECH CORNER
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1. 2000TRAINERS.COM
This site is perfect if you're studying for
certification. Free training for a number of software packages. New
information/tutorials go up almost weekly.
http://www.2000trainers.com/
2. FINDTUTORIALS.COM
Online IT training courses and a number of
free tutorials.
http://www.findtutorials.com/
3. PROBLEMS BACKING UP QUICKBOOKS ON A FLOPPY?
Why not try saving
to file rather than disk? I recommend that you do a backup copy of
that file to some place on your hard drive, zip it up in WinZip and
then send it to your computer via email and not on a disc. Sometimes
trying to save those large files to a floppy disc doesn't work, and
I've found that zipping them up and emailing makes it a lot easier.
... Julee A. Beigay, IVAA CVA - VirtualWebgistics@msn.com
www.VirtualWebgistics.com
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WRITING CORNER
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TECH WRITER (TechWR-L) LIST
Subscribe at
http://www.raycomm.com/techwhirl/techwhirllist/index.html
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TRIVIA
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1. HOW SATELLITE RADIO WORKS:
Satellite radio is up and running.
This means nonstop music, no ads, and coast-to-coast reception.
http://www.howstuffworks.com/satellite-radio.htm
2. THE MICHAEL J. FOX DATABASE:
The site map helps you zero in on
specific Michael J. Fox topics, including TV acting credits, news,
quotes, plot synopses, and links. Picture gallery and a lot of
Michael J. Fox original wallpaper and postcards.
http://www.michaeljfoxdatabase.com/
3. HOOD ORNAMENTS:
Learn about hood ornaments. This site offers
information on (primarily American) hood ornaments produced by the
automobile industry between 1930 and 1966. Also gives the range of
prices to expect on eBay.
http://www.lepoix.de/index_hood.htm
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WORDS OF THE MONTH: ASCENDER AND DESCENDER
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The part of a lowercase letter (like "b") that rises above the main
body of the letter is called an "ascender," and the part of a
lowercase letter (like "p") that descends below the main body of
the letter is a "descender."
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RECOMMENDATIONS
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1. ECLECTIC ACADEMY:
An online six week courses in art, business,
graphics, website development and eclectic studies. $20/course.
Thanks to Marsha Kopan of http://www.execsecsrv.com for
recommending it.
http://www.eclecticacademy.com/index.htm
2. VTC (Virtual Training Company USA):
A great resource for online
training in hundreds of software programs. Online and Video classes.
Thanks to Pam Crone for her recommendation.
http://www.vtc.com/
3. UNIVERSAL CLASS:
Online courses, some for certification, and the
prices are very reasonable. There's even a course on Criminal Studies.
http://www.universalclass.com/
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JUDY'S CORNER
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ARE YOU A GOOD AUTHOR OF ACTION STORIES? DO YOU KNOW OF ONE?
A good friend of mine, Bob McElwain--who's fantastic at marketing,
and who is also someone I trust without qualification--has a
terrific offer for authors of quality fast-paced action novels.
Publish an ebook. Free.
If you qualify, there is no charge for publishing in electronic
formats. And the author retains ALL rights to the book. "We'll
make enough bucks in commissions on sales," Bob says. "We don't
feel it's right to pick an author's pocket going in."
If you're interested, or know someone who is, click over to
http://actiontales.com/authors/ It's a fascinating offer. And knowing Bob, he'll be able to sell your book like crazy, once
the site is opened to the public.
Why this offer? Bob writes action stories, and finds the entire
publishing/selling process for his books to be full of frustration.
So he decided to go the ebook route. For himself, and for others.
He's a former teacher, and if you've been around the Internet, you
know Bob often reaches out with a helping hand. Read more about
Bob at: http://www.actiontales.com/about_us.html.
CALAMITY JAN
Speaking of action tales, this type of storytelling has always
been one of my sister's gifts. When we were small, Jan's vivid
imagination kept all of the Crook kids going. She never stopped.
Later, she enthralled her three children and their friends with
her wild and wacky adventure stories. Finally Jan (now Jan Pierson
Gudkov) wrote a series of books, with the backdrop of our beloved
San Juan Islands: The Carson Kids Mysteries. Some were translated
into Finnish.
A few years ago Jan decided to write another series for middle
school readers: Ghostowners. She visited Bodie, California;
Nighthawk, Washington; and Shaniko, Oregon. She's publishing this
series as we speak. Self-publishing is a tough experience, but for
many authors, it's the only way. I'd love to have you to drop by
the site I put up for my spunky sister and wish her well:
http://www.calamityjan.com.
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If you need copyediting help for any type of e-mail letters, sales
letters, press releases, or text on your website, email me at
copyediting-help-needed@ossweb.com - if I can't do it, I'll find someone who can.
ARCHIVES FOR ALL COMMUNICATION EXPRESSWAY ISSUES
http://www.ossweb.com/ezine-archive-index.html
Questions, comments, recommendations?
Contact Judy Vorfeld at
www.ossweb.com.contact.html
TO SUBSCRIBE TO COMMUNICATION EXPRESSWAY
go to http://www.ossweb.com/ezine.html
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