July-August-September 2011 - Issue #80

• Intro
  
• Featured Client - Baughman Age Management Associates
  
• Article - Gerry McGovern Gems
  
• The Office Corner
  
• Grammar Question of the Month - Capitalization in Religious Writings
  
• Tech Tips by Terence Kierans - Excel
  
• Writing Corner
  
• Word of the Month - Keypal
  
• Recommendations
  
• Judy's Corner
  
• Judy's Photo Gallery
  

* What a pleasure to recommend the website "Fashion After 50." I've been following it for some time, and it's encouraging to me since I fit nicely into that category. After 50. Enid Sefcovic, Ph.D., runs the site, and recently began implementing a makeover. Classy. Tasteful. Find the site at http://fashionafter50.com - links to her recommendations and reviews of products she's bought and (sometimes) returned. And reviews of companies. She provides fair reviews, showing both sides of the buying spectrum. Nice touch.

* Here's a comment from long-time friend, colleague and subscriber, John Counsel:

The last issue's intro (Cult of Volume) really resonates with me.

"Quality, not quantity" has been a mantra for me since forever.

People often ask me how come I get such high conversion rates from such relatively low traffic. They're typically dumbfounded when I explain the degree to which I go to qualify and disqualify traffic to my sites so that I get genuinely eager, tightly-targeted, qualified prospects who WANT what I offer for all the right reasons.

Here's an explanation relative to network marketing which really shocks most people until they see the results for themselves.

http://su.pr/5OZxr3

Thanks, Judy. Another great issue!

* If you want to learn how to write powerful direct mail copy, sign up for Ivan Levison's "The Levison Letter" at http://www.levison.com/ - He is superb, even brilliant, and so is his newsletter.

I met Charles Baughman, M.D. when he performed a colonoscopy on me some years ago. He impressed me then, and he still does. Well grounded in gastroenterology, he decided to study Anti-Aging, Age Management Medicine. He is also deeply involved in continuing education, and has a wealth of knowledge on new medical/physical concepts, blended with his knowledge and experience as a GI specialist.

He and his wife, Priscilla (RN) have a practice in Arizona and another in Lafayette, Louisiana (their home state). I'm privileged to manage his website, which was designed by Elsbeth Oggert (http://www.ItsAnOffice.com). This includes uploading his articles, health tips, and recipes to his blog. The recipes (many of which are Cajun), are created by Priscilla Baughman. http://www.GrowYounger.us. And just lately, Holly Clegg has given them permission to publish her mouth-watering recipes.
http://www.hollyclegg.com

* On the Web, people are on a journey. They know what they want to do. If you want to engage with them you must become part of their journey. You must not try to change it....The customer is not a blank canvas you paint your message on. Most customers live very rich lives. If we want to reach them we have to go where they are, and we have to get into their flow.

* When customers visit your website they have two things they can spend: time and money. They do not think it good value if they have to spend a lot of their time. They want to spend the minimum amount of time in order to get the job done.

* Too many web teams are focused on spending the customers' time when they really should be focused on saving the customer's time.

* In general, humans don't warm to facts and statistics. We love individual stories. Some say that "there are lies, damned lies and statistics." But where do personal stories lie? Would you believe the personal story of one person who found a particular car unsafe, or statistics that say the same car is safe?

* What is so exciting today is that we can get all the statistical data we need. This is driven by two things. Firstly, we spend a lot of time on the Web, where we leave behind massive quantities of data and content recording what they do. Secondly, computer power allows us to cheaply analyze these massive quantities of data.

* Today, those who make decisions based on data and not opinion, will make the best decisions.

http://giraffeforum.com/wordpress/

1. Finding and Working with a Web Developer by Janet Attard
http://www.businessknowhow.com/internet/webdeveloper.htm

2. the eggcorn database
This site is devoted to collecting the kind of unusual English spellings that have come to be called eggcorns. Eggcorn, the word, is a coinage that goes back to the excellent Language Log.
http://eggcorns.lascribe.net/

3. Bloom's Taxonomy and knowledge taxonomy verbs Superb document for educators and writers.
http://jc-schools.net/dynamic/math/blooms.pdf

According to Chicago Manual of Style, (8.102) the names of scriptures and other highly revered works are capitalized but are not usually italicized except when used in the title of a published work. Examples:

the Bhagavad Gita
the Bible (but biblical)
Koran or Qur'an
Talmud; Talmudic
the Vedas; Vedic

Simplify data entry using the built in form

Does your worksheet have more columns than can fit on your computer screen? Then use Excel's built in data form and save all that scrolling.

2003
1. If necessary, add a column header to each column in the worksheet range. (Make sure that there are no blank lines in the range of data).
2. Select any cell within the spreadsheet range and go to "Data / Form".
3. Select "New" to enter a new record, and Excel displays a blank form.

2007
1. If necessary, add a column header to each column in the range or table. ( Make sure that there are no blank lines in the range of data).
2. Select a cell in the range to which you want to add the form.
3. To add the "Form" button to the "Quick Access Toolbar":
Click the arrow next to the "Quick Access Toolbar".
Click on "More Commands.
In the ""Choose commands from" box, click All Commands"".
Select the "Form" button.
Click Add, and then click OK.
4. On the Quick Access Toolbar, click Form

Enter data in the first field, tab to the next, and continue to enter data in each field, tabbing between fields. Press [Enter] to go to the next blank record. If there are calculations in your spreadsheet, Excel will display only the results on the form. This prevents users from inadvertently overwriting formulas. To delete a displayed record, click Delete. A warning box reminds you that the record will be permanently deleted after you click OK.

Terence Kierans
Cyberspace Virtual Services
tkierans@virtualservices.com.au
http://www.virtualservices.com.au/
We keep your project on the boil, while you sleep

1. HOW TO REFER TO GOVERNMENTAL ADMINISTRATIVE BODIES
http://tinyurl.com/43xwuwc

2. COPYRIGHT CRASH COURSE ONLINE TUTORIAL
http://www.lib.utsystem.edu/copyright/

3. ELMORE LEONARD'S 10 RULES OF GOOD WRITING
http://tinyurl.com/69noupc

4. ONLINE SLANG DICTIONARY
If you are looking for new slang, this is the place to go.
http://onlineslangdictionary.com/

5. CHAT ACRONYMS & TEXT MESSAGE SHORTHAND
http://www.netlingo.com/acronyms.php

The online equivalent of a pen pal. A key pal is a person you correspond with using a keyboard and e-mail (versus using a pen to write handwritten letters). These e-mail messages are written back and forth between two or more people with some kind of regularity. If you correspond with someone frequently or on a regular basis, you and your friend are key pals.
http://www.netlingo.com/word/key-pal.php

1. LIST OF SOCIAL NETWORKING SITES FOR BUSINESS
http://www.social-networking-bible.com/list-of-social-networking-sites.html

2. HOW TO DRESS WITH AGELESS STYLE: THE MATURE WOMAN'S GUIDE TO FASHION
http://www.fashionafter50.com/

3. DEAR PHOTOGRAPH
http://dearphotograph.com/

Jerome, Arizona. "Located high on top of Cleopatra Hill (5,200 feet) between Prescott and Flagstaff," says the website at http://www.azjerome.com/, "is the historic copper mining town of Jerome, Arizona. Once known as the wickedest town in the west, Jerome was a copper mining camp, growing from a settlement of tents to a roaring mining community. Four disastrous fires destroyed large sections of the town during its early history, resulting in the incorporation of the City of Jerome in 1899."

My brother and I drove up there this week, and reveled in its history and art. And food: the Mile High Grill created the best hamburger I have ever eaten. Layered with lettuce, tomato, avocado, and homemade Thousand Island dressing in a fresh, delicious bun.

Jerome, Arizona: open mining pit above the community and near Ghost Town
Photographed and redigitized by Judy Vorfeld

Jerome, Arizona: Audrey Headframe Park old headframe structure
Photographed and redigitized by Judy Vorfeld

Jerome, Arizona: Audrey Headframe Park old rail car
Photographed and redigitized by Judy Vorfeld

Jerome, Arizona: Audrey Headframe Park pump house
Photographed and redigitized by Judy Vorfeld

Jerome, Arizona: Old truck near Ghost Town in the hills above Jerome
Photographed and redigitized by Judy Vorfeld

Jerome, Arizona from the hills to the south
Photographed and redigitized by Judy Vorfeld

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