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You are here: Home / Grammar / Confused by assure, ensure, and insure?

Confused by assure, ensure, and insure?

October 13, 2008 By Administrator

Ever gotten confused as to when you ensure something or insure it?

What about assure? Let’s clear things up!

Ensure: to make sure or certain; guarantee; to protect.

Example: I will ensure its delivery.

Insure: to take out or issue insurance; to pay or be paid money
in the case of loss.

Example: I will insure it for the full amount.

Assure: convince, make sure of something, to give confidence;
to declare or promise confidently.

Example: I assure you, it will arrive on time.

And here’s a word of wisdom from Professor Paul Brians.


Tips by Judy Vorfeld, aka Webgrammar®, of http://www.editingandwritingservices.com

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Filed Under: Grammar Tagged With: homonyms

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