Small Businesses

Retallick scores with eBook on cold calling for freelancers

November 2, 2010 By Administrator

Martha Retallick, who is known for her work with postcard marketing and web development for STEM (Science, Technology, Engineering, and Math) programs in colleges and universities, just published a dandy new eBook: Freelancer’s Guide to Finding Clients.

bookcover

This is the first in a series of “how to” books that blend numerous marketing techniques that the author has applied. If your client level is not as high as you need it to be, you may want to consider this book. It doesn’t have a single focus, although much of it is about cold calling. It is full of tips for small businesspeople and anyone who wants to be self employed.

Retallick is also known for bicycling through all 50 states (she often stayed awhile and worked at many jobs, learning, earning, and photographing). Her ultimate goal was to find an ideal place to live, and during her travels, she found Tucson, Arizona to be ideal. And it is now her home.

What’s With White Space?

March 1, 2010 By Administrator

Have you ever applied for a Web site award, and come across the term White Space?

Some people think it’s a NASA program, an degenerative eye condition, or the result of taking a hallucinogen. According to design experts like Grant Crowell, white space is the open space between design elements, and an important layout technique. Text is a design element.

I like to think of placing text the same way Ritz-Carlton chefs present fine food on exquisite tableware. If we offer lots of good text on our sites, but without order and organization, no one may understand what we have to say.

When you’re working with text in a table, use at least six pixels of cellpadding to set it apart from the margins, visible or not. The exception would be if you’re just using one table data cell.

Avoid big chunks of text. Break up your paragraphs into readable elements, keeping in mind that people tend to skim. Large paragraphs are not just confusing, they’re sending a subtle signal that the reader isn’t important.

Verdana and Georgia have a bit more space between letters than Arial, Helvetica, Times New Roman, etc. If you can afford to use either of these two, do so. They reinforce the idea of more white space. Smallbusiness.com uses Verdana for its body text.

If you need to squeeze your words together a bit more, go with Arial or Times New Roman, making sure to break up the text with lists, blockspacing, etc.

Just for fun, when you’re reading magazines and newspapers and watching TV, look for white space in advertising. Once you catch on to how type can be used in design, you’ll be hooked!

Further reading:
Internet Brothers: Desktop Publishing
Polished Presentations by Judy Vorfeld
Using white space in Web page design and Layout by Grant Crowell

How to express gratitude

February 28, 2010 By Administrator

Have you often wished for a bigger budget for promotional items and gifts? You’re in the same situation as many small business owners, but that doesn’t mean you can’t say “thank you” in many imaginative, inexpensive ways.

Your tokens of appreciation don’t need to be lavish. And clients don’t expect (or want) a constant barrage of mugs, magnetic business cards, imprinted pens, and calendars.

Take the time to snail mail a thank-you note or letter each time you get a referral from a customer. Send little notes at random times just to stay in touch, letting them know they are appreciated. These days, an occasional brief phone call when you don’t want anything but to say “thanks” is novel enough to be appreciated.

When you find an article on the Internet that reinforces a client’s point of view, send her/him the link. If you find a newspaper or magazine article that s/he might like, take time to clip it and mail it, along with a short note.

You show appreciation when you place a link from your site to theirs, refer them to a third party, or mention their expertise in a forum or newsgroup.

And most importantly, regularly use one of the most important phrases in every language, “Thank you.”

Grab a copy of What Matters Now

December 15, 2009 By Administrator

“More than seventy extraordinary authors and thinkers contributed to this ebook,” says Seth Godin. “It’s designed to make you sit up and think, to change your new year’s resolutions, to foster some difficult conversations with your team.”

Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing both customers and employees with respect.

You’ll find refreshing, thoughtful ideas by Elizabeth Gilbert, Jacqueline Novogratz, Tom Peters, Dan Pink, Kevin Kelly, Tim O’Reilly, Dave Ramsey, Jackie Huba, Jason Fried, Gina Trapani, Bill Taylor, and Alan Webber. And many more.

If you are involved in any kind of teamwork, you will find value in this snazzy free document. The team could be your family, a group at work, church, an agency, school, a volunteer team…it doesn’t matter: there’s something here for everyone. Here’s the link.