Stereotyping: Love It or Hate It?
Just Judy
Have you noticed how easy it is to stereotype people? We see them everywhere, at every level of most cultures. Far too many people may be most comfortable when they can put others in neat packages. But life isn’t just about comfort: it’s about growing in strength of character, exploring and learning new ideas and skills, and learning how to function as part of at least one community.
After a varied, colorful life, I began working for myself when I was in my fifties, during the massive layoffs that took place in the 1987-1990 window. I followed with a couple of brief jobs, but yearned to go in a new direction. I wanted to write and learn to use a computer. At my last long-term job, the computer setup had been on a par with using rotary telephones…or the ones where you picked up the receiver and heard, “Number please.”
Do you know the value of great presentation? Many local businesses, chain stores, and catalog enterprises have years of experience and a great deal of time and money invested in their reputations and products . . . merchants running businesses on the Web find a number of slightly different challenges. 
"The Web," says Gerry McGovern, "has changed the role of content. Content can now make the sale, deliver the service and build the brand. Slowly, organizations are beginning to realize that content is a business asset."