"The Web," says Gerry McGovern, "has changed the role of content. Content can now make the sale, deliver the service and build the brand. Slowly, organizations are beginning to realize that content is a business asset." In The Problem of Dirty Data, McGovern explains how most organizations are only "beginning to realize the fabulous potential that content has." Want a more focused, efficient website? Read the article. And bookmark his blog. He's a keeper.
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