What an idea! And one conceived and executed by my brilliant strategist bud, B.L. Ochman. Budget Rent A Car, according to Steve Hall, has launched a blog-based, four-week, 16-city treasure hunt, called Up Your Budget, which offers a total of $160,000 in prizes. The Up Your Budget campaign, says MarketingVOX, is being promoted almost entirely through Blogads, though some keywords on Google and Yahoo were purchased as well. Read more exciting details about Up Your Budget at B.L. Ochman's blog site.
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