Two of my favorite colleagues, Lynette Smith and Andrea Susan Glass, join together to present a free class in how to create a tips booklet. I strongly endorse them and their work, and in this case, their teleseminar for small business owners, coaches, and other service professionals. Creating a Tips Booklet as Your First Info-Product Tele-Interview with Lynette Smith and Andrea Susan Glass Are you waiting to write your first info-product when you can find the time? Are you overwhelmed by the thought of writing a whole book or e-book? Well, you’re in for a real treat! On Wednesday, November 18, 2009 at 6 pm PT/ 9 pm ET, I’ll be interviewing Lynette Smith of Good Ways to Write on “Creating a Tips Booklet as Your First Info-Product.” Lynette will discuss what tips booklets are and how simple they are to create, how to sell the tips booklets as a booklet and e-booklet to consumers as well as to businesses for bulk sales, and how to build an entire line of info-products with tips booklets. Plus she'll answer any of your questions. Lynette is the creator of the treasured tips booklets on personal and professional communications with heart. She just released the first in her line, a series of marriage-themed booklets on Good Ways to Write a Treasured Letter to.... Lynette will explain the steps you go through to develop your first tips booklet quickly and how to use one as a template for others. She’ll also provide insider tips on securing bulk sales and licensing agreements for multiplying passive profits. If you’re finally ready to give up your excuses and create your first info-product quickly and easily, then sign up for this FREE tele-interview! All you have to do to attend this live interview is to sign up at www.WritersWay.com/111809. After signing up you'll be taken to a page with call in details. We’ll be giving away gifts and have some special offers for you, so make sure you sign up for this call I look forward to connecting with you then. Happy info-product profits! P.S. The call will be recorded but you have to sign up to get the recording. Andrea Glass WritersWay Ghostwriting & Copyediting 858.350.5235 www.WritersWay.com Check out my blog at www.WritersWayBlog.com Become my Facebook friend at http://profile.to/AndreaSusanGlass Join my LinkedIn community at http://www.LinkedIn.com/in/WritersWay Follow me on Twitter at http://twitter.com/WritersWay
By Judy Vorfeld
Do you want a Web site that generates more business? That’s what most of us want. Once I decided to create and manage my own Web site, I began studying how to build a site that would reach out and touch potential clients.
As I immersed myself in cyber-information, one phrase kept popping up: “give free stuff.” At first, this turned me off. Giving something free sounded like a gimmick. Then I realized that the information I used to learn HTML, Web architecture, and marketing techniques was almost all free: tutorials, graphics, site analyzers, graphics crunchers, message boards, etc.
Having time but no money, I began searching for a give-away...something for my visitors. Finally, I invented Webgrammar, a woman willing to encourage people with problems in grammar, spelling, punctuation, capitalization, and usage. Further, she would provide links to sites and articles helpful to Web designers, students, educators, and writers.
My Internet business began taking off once I created Webgrammar’s Place. But I had more to learn. I kept hearing from respected Internet leaders that being part of a vibrant Internet community is as important as offering something free. Networking. (Network locally, too.) This is a valuable marketing tool that far too many people unknowingly dismiss.
And there’s even more: if you offer a quality product or service, prove it. Reveal that yours is a business site, especially the first page first screen. Clearly explain your business. Describe how you can help potential clients with their problems...their challenges. Let them know you understand their perspectives. I know, I know...it’s not easy!
Tie in your free offerings as part of your product or service. Please don’t plaster free offering boxes and phrases all over that important piece of real estate while inserting a weak little sentence that says, "...by the way, just in case you’re interested, I’m a marketing coach."
Take free stuff, networking, and clear definition and blend them with patience, hard work, and a sense of humor. You may be pleasantly surprised.For more information, contact Judy Vorfeld.