I met Karma Martell through my long-time internet pal, BL Ochman. Karma’s work as a powerful web developer and savvy businesswoman was just covered in the WSJ, and I wanted to share it. She found what the customer needed and ran with it. And everyone’s happy. What a nice combination of Internet and phone support for reservations!
She said the article in the Wall Street Journal wasn’t totally on target. KarmaCom made over Body by Brooklyn’s entire online marketing strategy, including redoing their entire web site, email newsletter program, and we did complete organic SEO program. The price quoted for the click to call in the article is inaccurate, as she quoted the renewal price, not the initial set up, which is higher, as the call boxes are personalized. The other competitors mentioned charge a per-minute fee, and this is just a flat subscription for the year –unlimited. And it does not rely on VOIP to work at all.
Why is she so successful? Karma Martell is president and founder of KarmaCom Inc., a New York-based marketing consultancy with a concentration on interactive marketing strategy, business development, branding and marketing public relations. With over twenty years of experience in both business-to-business and business-to-consumer marketing, she’s served private and public entities in major categories such as apparel, chemicals, education, entertainment, food, financial services, healthcare, travel, retail, telecommunications, and dot coms.