Meet The Idiom Sisters
The Idiom Sisters
Sometimes software translations into English produce confusing phrasing. Software cannot consider points of emphasis or intonation. A potential customer reading a poor translation on your Web site can be lost in a click.
 The Idiom Sisters began as an informal venture between Judy Vorfeld (who copyedits online text and business documents), and B.L. Ochman (online journalist and marketeer who uses integrated marketing techniques to build traffic and sales for Web businesses via whatsnextonline.com). They saw Web developers struggling to use the right words for their target audiences. Idiomatically speaking, B.L. Ochman knows traffic-building techniques backwards and forward, while Judy Vorfeld keeps an eye out for stray words.
Later they were joined by:
 Australian Jennifer Stewart of Write 101. A gifted teacher and writer, Stewart offers excellent, thorough online writing courses, online content writing and online content renovation. And much more. Her ability to help people write fiction and nonfiction is uncanny. Idiomatically speaking, she went to school, hit the books, and burned the midnight oil so that understanding English was as easy as pie.
 Nancy Saltz, of Central Virginia Business Directory and Accounting and Computer Enterprises is a Web developer, does some translation, and works with an extremely wide variety of businesses. Saltz formerly taught at the college level and is a Certified Public Accountant. Idiomatically speaking, the bottom line is that she has a head for figures.
 Rochelle Treister, CEO and founder of Correct Me If I'm Wrong, works primarily with people whose native language is not English. She helps
executives produce business English documents that are clear, confident,
credible and culturally correct. Her Master's degree in computer science and
years of experience as a programmer give her special competence in writing
with a technical slant. Idiomatically speaking, Rochelle helps people put
their best foot forward and keep it out of their mouths.
Contact any of these people if you feel you'd be a match. They not only use words well, but also write, edit, publish, develop Web sites, promote businesses, and possess awesome knowledge of numerous aspects of our global culture.
To recapitulate: the Idiom Sisters help clarify the language peculiar to a people, district, community, or class. Find just the right Idiom Sister to make your online communication swift, compelling and clear - and accomplish far more than refining ineffective translations and grammar.
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