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Communication Expressway Ezine
Judy Vorfeld's Communication Expressway Issue 63
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May-June - Issue #63
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INTRO
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* Network, network, network. Martha Retallick recommended a great
website, http://freelanceswitch.com, and I subscribed. One of the first
articles I received via email made me think of you. I contacted the
writer, Bruce Stanley, and he gave me permission to reprint it. I
actually used the article on his blog, which was a bit shorter, but if
you want to read the more comprehensive article at Freelance Switch, go to
http://freelanceswitch.com/working/how-to-unlock-your-creative-motivation/
If you're a writer, you might want to submit articles to Freelance Switch.
In any event, always be open to the ideas swirling around you. You never
know when just the right idea for your business will land on your shoulder!
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ARTICLE - HOW TO UNLOCK YOUR CREATIVE MOTIVATION
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by Bruce Stanley
Take a look at these five key motivations for the creative process
and work out where the force is strong with you. Tailoring your work
to suit your strengths and weaknesses can mean jobs become rewarding
activities rather than laborious headaches. Most people are strongly
motivated by only one or two of the following. It might help to
imaging a recent project from your own work.
1. Competition – being the best or unique. What gets you up in the
morning is the idea that what you will eventually deliver will be better
than everyone else's. You like standing out from the crowd or coming
first in the pack.
2. Process – building something step by step. You love being there
behind the drawing board, notepad or wherever the working surface of
your job takes you. Just doing what you do, practicing your skill is
your motivation.
3. Product – seeing the finished article. Even before you've started
you can imagine the task completed. Pictures on a wall, pots on a shelf,
an album being played. The rest, making the thing, comes second.
4. Effect – the audiences' appreciation of the product. What gets you
out of bed, tackling those moments of low motivation is the idea that
people will love and appreciate what you've made and that, somehow, you
will get to hear some of that feedback.
5. Oversight – controlling the whole process or team. You can see all
of the stages needed to bring an idea to production. Your motivation is
to oversee all of the work and ensure that it all joins up. This tends
to only apply to groups working together.
Build on your strengths
You can begin to restructure or craft your job to suit your particular
strengths. Pick positions or tasks that naturally suit your motivation.
Make the most of the stages of the job that you know you'll really enjoy.
Find a balance between your intrinsic and extrinsic motivation if you
use this model to enhance your commercial work. If you apply it to your
leisure time creativity then intrinsic motivation is more important.
Work on your weaknesses
Recognize the stages of the process that you're not strong in and plan
around them accordingly. It could be that you can avoid that stage altogether.
If, for example, you are strong in Product and Effect motivation but weak at
Process, you may be in a hurry to finish a job with a cost to quality. Simply
knowing that could encourage you to take more care or you could work with
someone else to check your work through the process stage.
Another strategy is to save your most focused and energized working time for
the stages of the process you are less motivated by – and to set small,
clearly measurable targets for that work.
Bruce Stanley ran away from the Circus to become a creativity and happiness
coach. He specializes in finding ways to make work easier and loves providing
"Aha!" moments through his resources.
http://www.embody.co.uk/
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THE OFFICE CORNER
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1. FONTIFIER: Fontifier lets you use your own handwriting for the text
you write on your computer. It turns a scanned sample of your handwriting
into a handwriting font that you can use in your word processor or graphics
program, just like regular fonts such as Helvetica.
http://www.fontifier.com
2. TAKE IT FOR A SPIN: Trial and Demo Versions of Desktop Publishing
Software. Before you start downloading all those free trials, get some
tips on evaluating software with trial versions then go download.
http://tinyurl.com/537kyc
3. WHY FACEBOOK AND LINKEDIN ARE GOOD FOR YOUR BUSINESS by Stephanie Ward
http://www.businessknowhow.com/internet/facebook.htm
4. DOING TOO MUCH? by Janet Attard
http://tinyurl.com/3mwwnw
5. IT'S NOT ALL ABOUT LOCATION, LOCATION, LOCATION by Tim Knox
http://www.businessknowhow.com/startup/location.htm
6. BUSINESS CARDS THAT WORK by Janet Attard
http://www.businessknowhow.com/marketing/business-card-design.htm
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GRAMMAR QUESTION OF THE MONTH COMPLIMENT VERSUS COMPLEMENT
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Did you know there are major differences between "compliment" and
"complement"?
COMPLIMENT
"Compliment" is more commonly used. It means saying something nice
about someone.
Examples: Mari Bontrager complimented Will Bontrager on his latest
software...Michelle Dunn complimented Terence Kierans on his technical
support tips... My compliments to the chef.
COMPLEMENT
"Complement," much less common than "compliment," has several meanings
associated with matching, completing, or perfecting. If you're not giving
someone praise, the word is usually "complement."
Examples: My new yellow socks complement my orange shoes...His purple
hair complements his green eyes...The Air Force base has a full
complement of pilots.
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TECH TIPS BY TERENCE KIERANS EXCEL: PUTTING A GRAPHIC IN A HEADER OR FOOTER
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EXCEL
Putting a Graphic in a Header or Footer
There is a direct capability to place graphics in headers or footers. Just
follow these steps:
| 1. | Choose "Page Setup" from the File menu. Excel will display the Page
Setup dialog box. |
| 2. | Click on the "Custom Header" or "Custom Footer" button, depending on
which one you want to change. Excel will display either the Header or
Footer dialog box. |
| 3. | Select the section of the header or footer in which the graphic is to
appear (left, centre, or right). |
| 4. | Click on the "Insert Picture" button, (the second button from the right.)
Excel will display the "Insert Picture" dialog box. |
| 5. | Use the controls in the dialog box to locate and select the graphic you
want in the header or footer. |
| 6. | Click on "Insert". The graphic is placed at the designated spot in the
header or footer, displaying the code &[Picture] where the graphic will
appear. |
| 7. | Make any other changes to the header or footer, as desired. |
| 8. | Click on the "OK" button to close the Header or Footer dialog box. |
| 9. | Click on "OK" to close the "Page Setup" dialog box. |
Terence Kierans
Cyberspace Virtual Services
tkierans@virtualservices.com.au
http://www.virtualservices.com.au/
We keep your project on the boil, while you sleep
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WRITING CORNER
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1. DRESS YOUR SALES PAGES FOR SUCCESS: 5 Tips For Creating Appealing
Sales Pages by Elizabeth Adams.
http://www.elizabethadamsdirect.com/newarticles/dress-up.html
2. COPYEDITING - ONLINE TRAINING: The experts at Copyediting have
embarked on an ambitious plan: to create a flexible program of editing
tutorials for experienced editors and novices alike.
http://www04.mcmurry.com/product/CE/Training.php
3. To capitalize or not to capitalize—how do you spell "Internet"?
Government Computer News
http://www.gcn.com/online/vol1_no1/26963-1.html
4. LINCOLN, MARK TWAIN & LIGHTNING: CHOICE WORDS ON WORD CHOICE
http://www.businessknowhow.com/marketing/choosewords.htm
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WORD OF THE MONTH: EKE
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Main Entry:2eke
Function:transitive verb
Inflected Form:eked ; ek-ing
Etymology:Middle English, from Old English *ecan, *can; akin to Old High
German ouhh*n to add, Latin aug*re to increase, Greek auxein
Date:before 12th century
1 archaic : INCREASE, LENGTHEN
2 : to get with great difficulty — usually used with out *eke out a living*
*By permission. From Merriam-Webster's Collegiate(R) Dictionary at
www.m-w.com by Merriam-Webster, Incorporated.
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RECOMMENDATIONS
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1. HAL ALPIAR'S BLOG: if you're a small business person who wants to
improve, visit Hal Alpiar's blog. It's a must-read publication. He is
an amazing communicator and human being.
http://halalpiar.com/
2. COMMERCIAL GRAPHIC DESIGN IS NOT SELF EXPRESSION by Chuck Green.
Take a look at your design portfolio. Does piece one for client A have
distinct similarities to piece one for client B? By that I mean, do
the pieces share similar concepts and/or layouts? Do the same typefaces,
color palettes, and types of imagery appear project after project? Is
there a "look and feel" that permeates everything you do? If so, there
could be a problem.
http://tinyurl.com/585kmk
3. TALKING ABOUT DISABILITY: A Guide to Using Appropriate Language
http://www.traponline.com/language.htm
4. METRICS 2.0: According to a recent study, business managers spend up
to 2 hours a day searching for information to do their jobs. Metrics 2.0
helps business executives, managers, consultants, and investment
professionals save time and do their jobs more effectively by keeping
them informed of important data-driven big picture business and market
trends.
http://www.metrics2.com/blog/2006/04/03/about_metrics_20.html
5. THE ONE-PAGE BUSINESS PLAN FOR YOUR BOOKKEEPING SERVICE by
Linda Hunt...and this article applies to all small businesses
that offer services
http://tinyurl.com/6nkxzd
6. STEPHEN BROCKELMAN'S BLOG: Take time to read Brockelman's blog. You'll
be glad you did. It's a symphony of good presentation and information.
http://www.baltimore21201.typepad.com/
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JUDY'S CORNER
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What a breezy month or two. Literally. Arizona has had numerous windy days,
accompanied by moderate, beautiful weather. During that time, I've been able
to take some good photos, and work on developing the plants in my front and
back yards. My sunflowers are in full bloom, and I plan to quadruple them
next year. They are unusually photogenic.
On a Friday and Saturday in late May, I attended three memorial services in
two days. What a mixed blessing. They were three extraordinary women, and
they will be missed, and they all left behind a legacy of giving that is
awesome. These women, Ruth Ann McCormick, Nita Gabe, and Julia Harper, went through life cheerfully taking care of obligations,
and taking time to help others along the way. They're my heroes.
Love photography? If you own PaintShopPro, you can start your own gallery on
one of Corel's websites. The site allows others to vote on the quality of the
photos in each gallery, and has a good forum. The reason: to promote a new
print publication PaintShopPro Magazine. Take a look. In addition to the
magazine, the site is going to work for many photographers.
http://www.officialpspp.com/
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JUDY'S PHOTO GALLERY
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Buckeye Butterfly taken at Desert Botanical Garden, Phoenix, by Judy Vorfeld, May 2008
Brenda's Rose, taken by Judy Vorfeld at Brenda's Peoria home.
Frog taken at Desert Botanical Garden, Phoenix, by Judy Vorfeld, May 2008
Bronze sunflower raised by Judy Vorfeld, taken May 2008. Edited using Virtual Painter 5 Gothic Oil Painting.

White Tank Mountains, Arizona, taken by Judy Vorfeld and edited using Virtual Painter 5 Gothic Oil Painting
Zebra Longwing Butterfly taken at Desert Botanical Garden, Phoenix, by Judy Vorfeld, May 2008
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ARCHIVES FOR ALL COMMUNICATION EXPRESSWAY ISSUES
http://www.ossweb.com/ezine-archive-index.html
Questions, comments, recommendations?
Contact Judy Vorfeld at
judyvorfeld@ossweb.com
TO SUBSCRIBE TO COMMUNICATION EXPRESSWAY
go to http://www.ossweb.com/ezine.html
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ARCHIVES FOR ALL COMMUNICATION EXPRESSWAY ISSUES
http://www.ossweb.com/ezine-archive-index.html
Questions, comments, recommendations?
Contact Judy Vorfeld at
www.ossweb.com.contact.html
TO SUBSCRIBE TO COMMUNICATION EXPRESSWAY
go to http://www.ossweb.com/ezine.html
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