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Communication Expressway Ezine
Judy Vorfeld's Communication Expressway Issue
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November/December 2007 - Issue #60
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INTRO
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* Happy Holidays! Got a minute? Check out the website makeover that Kelly Ward and I did for 4 Paws for Ability.org. This organization, which provides service dogs for (mostly) children with disabilities, rocks.
* Comments by subscriber Peg Ridgway, who wonders if anyone else has
come across this: For the last year or so, I have been receiving mail
addressed to my P.O. Box 218 which is really intended for PMB 218
(private mail box at a nearby Mailboxes Etc location). We are both in
the same zip code. The owner of the PMB continues to list her official
address as "P.O. Box" rather than PMB, causing her mail to first be
deposited in my official post office mail box. Of course, I always
write on the envelope "Not P.O. Box 218" and redirect it. But wouldn't
it be better if PMB box owners would realize they are not renting Post
Office boxes and use the PMB instead?
P.S. Sometimes the mis-addressed mail contains the Mailboxes Etc. street
address. It still ends up in my box, because the same zip code and "P.O.
Box" are used. A simple "PMB" might solve the problem.
Judy, if this sounds like I'm complaining, it's only because I've checked
with the Post Office and the Mailboxes Etc. places and there's nothing more
they can do.
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ARTICLE - YOUR NICHE, YOUR IDEAL CLIENT, AND YOUR MESSAGE
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By Michelle Ulrich
Part 2. Your Ideal Client and Your Message
In Part 1, we discussed how to know your passions and your niche (type of
work or industry). In Part 2, we'll analyze the qualities that make up your
ideal client.
Your Ideal Client
Get as specific as if you were describing your best friend, or the
neighbor next door.
| a. | Gender - female |
| b. | Age - 30-60 years of age |
| c. | Values - easy going, passionate, excited about their business,
fun, want to be connected and is aware of what is going on in
their industry, and wants to stay on the cutting edge as they
grow their business. |
| d. | Profession (s) - authors, coaches, speakers |
| e. | Financial - financially fit and makes an excess of $50,000 per year |
| f. | Health - fit and work at it every day |
| g. | Spiritual - doesn't matter as long as they respect my different
points of view |
Now grab a yellow pad and describe your ideal client.
Okay, now, your ideal client should be clear in your mind. Example: "My
ideal client is between 30-60 years old, a female author, coach, and/or
speaker, who shares my values. She is both financially and healthfully
fit, in addition to respectful of my spiritual boundaries."
Your Message
Time to write out your 30-second message, read it aloud to yourself, read
it aloud to your family, then your friends, then your colleagues, and
finally, to strangers who could be your potential clients. Rehearse it
in the mirror to see how it looks, record it to hear how it sounds, and
keep improving until you feel you've nailed it and it doesn't sound
rehearsed. Find passion in your voice when saying what you do; others
listening will become excited, too.
Example: "I specialize in working with authors, coaches, and speakers who
struggle to keep up with e-commerce and new technologies. I take the
struggle off their shoulders, relieving them of the stress. I implement
their needs to help them grow their bottom line without having to learn
all the new technologies themselves."
Try this for your business.
"I specialize in working with __________________________________
who struggle to keep up with ____________________________________.
I implement their needs to help them grow their bottom line without
having to ____________________________________________________."
You are now prepared to go forth and prospect for clients. You know your
passions, niche (type of work or industry), who your ideal client is and
you also have a clear message. Now, you can help others to be empowered
to help you find and refer the right clients to you without hesitation.
Go with passion and excitement-it's yours for the taking!
About The Author:
Michelle Ulrich is the founder of The Virtual Nation™, an educational
destination for Virtual Professionals around the globe. Michelle is a
community college instructor teaching a Virtual Assistant certificate
program online. Aside from coaching and teaching, she is also a speaker
and soon-to-be author on the subject of Virtual Assistance. She maintains
her private practice where she specializes in working with authors,
coaches, and speakers who struggle to keep up with e-commerce and new
technologies. Find her websites at www.michelleulrich.com and
www.thevirtualnation.com.
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THE OFFICE CORNER
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1. TYPO TOOL AND MISSPELLING GENERATOR
http://www.syndk8.net/cgi-bin/mistertypo.cgi
2. PAGE NUMBERS, NOT LETTERS: By Jacci Howard Bear
http://desktoppub.about.com/b/2007/11/20/page-numbers-not-letters.htm?nl=1
3. SMALL BUSINESS ADMINISTRATION: FREE ONLINE COURSES
http://www.sba.gov/services/training/onlinecourses/index.html
4. THE SEVEN DEADLY SINS OF WEBSITE COPY by Michel Fortin
http://www.michelfortin.com/the-seven-deadly-sins-of-website-copy/#more-439
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GRAMMAR QUESTION OF THE MONTH SQUINTING MODIFIERS
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Q. I've heard of misplaced modifiers, but what are squinting modifiers?
A. They are words placed in such a way, says Gregg Reference Manual, that
they can be interpreted as modifying either what precedes or what follows.
Example: Traveling abroad frequently becomes exhausting.
Gregg wonders if "frequently" modifies "Traveling abroad" or "can become
exhausting." It gives several examples of better writing:
1. Frequently traveling abroad can become exhausting.
2. Making frequent trips abroad can become exhausting.
3. Traveling abroad can frequently become exhausting.
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TECH TIPS BY TERENCE KIERANS FROM ACCESS TO EXCEL
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FROM ACCESS TO EXCEL
You can easily create formatted Excel sheets from Access data using
a built in Access function - "Office Links".
To use this feature, select a relevant database object and click
Tools/Office Links/Analyze It With Excel.
The worksheet created by Excel will include some minor formatting
applied to the field headings that appear in row 1. However, be aware
that some of the formatting in your original Access database will
affect the worksheet cell formatting as well.
As an example, if you export from a datasheet, the gridline and font
attributes are carried over to the worksheet.
If you use the "Office Links" feature to export data behind a form
then text box shading and font properties will be applied. The final
result in Excel may not exactly match your Access data; colours may
get changed and bold formatting is lost.
You will find, however, that less work will be required to get your
Excel version of the data into an easily readable state.
TASK PANE (PAIN)
Starting with Word 2002 a new user interface feature called the task
pane has been included. This is an area at the right-hand side of the
document showing different tasks you can accomplish, if desired.
Whenever you start Word, it helpfully(?) displays the "Getting Started"
task pane. Should you not need help getting started, you may find it a
nuisance to have to repeatedly close this task pane after starting Word.
Relief is at hand. You can instruct Word to not display this particular
task pane by:
| 1. | Choose "Options" from the Tools menu. The "Options" dialog box will
be displayed. |
| 2. | Select the "View" tab. |
| 3. | Uncheck the "Startup Task Pane" check box. |
| 4. | Click OK. |
The next time you start Word, the "Getting Started" task pane should not
show up.
Should you experience any problem or if you want even greater control
over all your task panes, refer to the following page at the Word MVP
Web site: http://word.mvps.org/FAQs/Customization/ShowTaskPane.htm
… and as a Christmas bonus:
FAST ADDRESSING
If you want to send an email while surfing the web, there is no need to
open your email program. Just type in mailto:, without the quotes, in
the browser location box, where a Web site URL normally goes. Then,
without spacing, type the email address of your recipient. Press "Enter"
and your email application message window will open with the email
already addressed for you.
Terence Kierans
Cyberspace Virtual Services
tkierans@virtualservices.com.au
http://www.virtualservices.com.au/
We keep your project on the boil, while you sleep
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WRITING CORNER
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1. HOW TO DRAW PERSONAL EXPERIENCES OUT OF A RELUCTANT INTERVIEWEE
http://www.concernedjournalists.org/node/240
2. SOUNDS FROM SILENCE: If they don't answer right away, let the
question hang.
http://www.concernedjournalists.org/node/246
3. CONTENTED.COM: A site for sore writers
http://www.contented.com/
4. WRITING QUESTION OF THE WEEK
http://owl.english.purdue.edu/purdueowlnews/
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WORD OF THE MONTH: FRANGIBLE
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fran-gi-ble
Pronunciation:*fran-j*-b*l
Function:adjective
Etymology:Middle English, from Middle French & Medieval Latin; Middle
French, from Medieval Latin frangibilis, from Latin frangere to break
— more at BREAK
Date:15th century
: readily or easily broken
synonyms see FRAGILE
–fran-gi-bil-i-ty \*fran-j*-*bi-l*-t*\ noun
*By permission. From Merriam-Webster's Collegiate(R) Dictionary at
www.m-w.com by Merriam-Webster, Incorporated.
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RECOMMENDATIONS
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1. PASSION AS A STRATEGY, PLUS OTHER MARKETING TIPS
TO BOOST YOUR BOTTOM LINE by Beth Goldstein
http://www.businessknowhow.com/marketing/ultimatetoolkit.htm
2. WHAT WE'RE READING: adventures in the world of children's books
http://www.ucalgary.ca/~dKbrown/wwr/index.html
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JUDY'S CORNER
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Time to focus on holiday activities, and look forward to the new year.
I'm going to TRY and have all my bookwork in order by the end of the
year. How about you?
It's also time to count our blessings. I love looking at a cup half
full. No matter how hard or how often we're hit by emotional missiles, we need to
remember that life is full of possibilities. Never give up!
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JUDY'S PHOTO GALLERY
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Alice's Orchid, Holualoa, Hawaii November 2007
 image
Vorfeld Apricot Hibiscus Holualoa, Hawaii November 2007
Sunset over Kona, from Holualoa, Hawaii November 2007
Monarch Butterfly, Desert Botanical Gardens, Phoenix, October 2007
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Questions, comments, recommendations?
Contact Judy Vorfeld at
judyvorfeld@ossweb.com
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