WILL JOHNSON TRIBUTES
When I first heard about the untimely death of Will Johnson, I
was stunned.
Will's hard work got one of my websites ranked highly in most
of the major search engines. The sales income that resulted helped
make the down payment for the house I'm now sitting in.
But I'm not just sitting around here. Will wouldn't have wanted any
of us to do that.
In fact, his death is motivating me the way that the death of one
of my college roommates motivated her two teenaged children.
The son is now in his freshman year at Juilliard, and is already in
the school's orchestra. That seldom happens in one's first year.
While he was in high school, he was heavily recruited by music
schools all over the country. And, I believe, his percussion work
improved greatly after his mother died.
And the daughter finished the year in which her mother died with a
4.0 average. She continues to be a top student in her high school.
So, I'm going to be like them. I will answer this tragedy with
higher levels of excellence.
Will would approve.
Martha Retallick
Western Sky Communications Web & Graphic Design
Web: http://www.WesternSkyCommunications.com
I had the pleasure of working with Will when I referred him
to several of my own clients.
Will was a joy to work with - his enthusiasm for his work and
for life in general was infectious. He was an optimistic man
who generated lots of loyalty and affection from his clients.
Will is going to be sorely missed by many people, not only
for his professional aptitude but for his love of life.
Ronni Rhodes
Ignite Your Site with Sound and Motion!
Make Your Marketing Memorable with Rich Media
http://www.wbcimaging.com
My friend and colleague, William Johnson, 60, has died of a cerebral
hemorrhage. He was one of the first online friends I made when I
started working on Internet marketing in 1995. And he was one of the
first, and always one of the best of the search engine experts. He
designed my first website, free of charge, to help me get started.
He taught me a lot and he made me laugh. We'd lost touch, but I am
deeply saddened by the news of his death.
I am at a very fortunate point in my life. My parents, brothers,
sisters, niece and nephews are alive and well. My friends have had
their problems, but they are all doing fine, as am I. Somehow, you
just expect that people you care about will always be there. But
they won't. So give out some extra hugs today. Pick up the phone
and call an old friend. Tell them you love them. Don't put it off.
B.L. Ochman
Publisher
http://www.whatsnextblog.com/
SEARCH ENGINE OPTIMIZATION
In November, we talked about search engine optimization, and one of
my subscribers, Peggi Ridgway (http://www.wordpix.com/), responded:
Your comments on Search Engine Optimization were thoughtful and
stimulating, especially since I optimize my clients' web pages
regularly.
It's important to remember that the nature of SEARCH - whether it's
in Google or elsewhere - is text-based. If we want our web pages to
come up in searches people conduct at their favorite search engines,
we must optimize the text we place on our web pages.
SEO works in that it gets the web page into the search engine
database, based on its optimized text. If you also promote the
website and your product using a variety of promotional tools, on
an ongoing basis, continually driving people to your website and if
you get links from other sites with related products, your work will
pay off. It takes a multi-faceted approach, and every promotional
tool must be used.
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