Communication Expressway Ezine

Judy Vorfeld's Communication Expressway Issue

 April 2005 - Issue 39



  INTRO


* Want to buy a reasonably priced ebook that will help you if you're an online business owner? One of our subscribers, Merle, just published a superb ebook: "Must Have Marketing Resources." I've already gone to some of the sites she recommends and have found them incredibly helpful. Most of us need all the marketing help we can get, but the price needs to be right.

The ebook sends you to the sites of some of the Internet's most respected personalities (Okay, I admit it. They're some of MY favorites too!): Maria Marsala, Marcia Yudkin, Mike Fortin, Will Bontrager, Jill Whalen, Ken Evoy, Paul Myers, and Eva Almeida. Visit "Must Have Marketing Resources" at http://mcebook.mcpromotions.com

* Problems collecting money owed your business? Michelle Dunn can help. If you need sample collection letters or articles showing how to handle collections, go to her Credit-and-Collections website at http://www.credit-and-collections.com/articles.html. Dunn is the author of "How to Make Money Collecting Money, Starting a Collection Agency" and "Become the Squeaky Wheel, A Credit and Collections Guide for Everyone." I met her through www.Digital-Women.com.

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  COPYRIGHT ISSUES: A DIFFERENT SLANT by Judy Vorfeld


Do you ever get confused about copyright issues? Many people find the entire subject mind boggling. Prospective clients often write and indicate they can't even send me a draft of their work until I sign a non-disclosure statement.

There's yet another slant on this interesting subject, and it has to do with editors and webmasters. How do we protect OURSELVES from being given material that may be copyrighted elsewhere?

Recently, a discussion came up on the list of www.digital-women.com. The writer, who is a webmaster, felt the need to protect herself AND emphasize to her clients the importance of providing proper written authorization/permission for copyrighted materials.

Paula Pierce, of http://hostingct.com/, responded by saying that she had the following two clauses in her website design contract:

"Copyrights and Trademarks. The client represents to Hosting Connecticut, LLC and unconditionally guarantees that any elements of text, graphics, photos, designs, trademarks, or other artwork furnished to Hosting Connecticut, LLC for inclusion in Web pages are owned by the client, or that the client has permission from the rightful owner to use each of these elements, and will hold harmless, protect, and defend Hosting Connecticut, LLC from any claim or suit arising from the use of such elements furnished by the client.

"Copyright to Web Pages. Copyright to the finished assembled work of Web pages produced by Hosting Connecticut, LLC is owned the client. Rights to photographs, graphics, source code, work-up files, and computer programs are specifically not transferred to the client, and remain the property of their respective owners."

I contacted Pierce to ask if we could publish her paragraphs and get her comments on why these paragraphs are important. (Paula, I don't have to publish the paragraphs if you'd prefer I don't.) Following is our conversation:

Vorfeld: Businesspeople often create paragraphs like those above as a result of having had some not-so-good experiences. Is this the case with you?

Pierce: Happily, no. I started right from the beginning with this clause in our contract so we wouldn't have any copyright problems. I spent quite a bit of time researching ways to avoid problems that other business owners had to learn the hard way. If a client pawns off someone else's work as their own, the owner may sue the site owner, the designer, the host, anyone they feel like suing. Lawsuits are a huge drain on finances and time. All business owners should protect themselves as much as possible so they can't become liable for the actions of others.

Vorfeld: Why do you differentiate between "assembled work" and photographs, graphics, source code, work-up files, and computer programs?

Pierce: In creating each unique website, we use graphics, photographs, and code from several different sources including stock photography companies, script caches, the client, and other sources as well as our own stockpile of resources. We cannot transfer copyright of particular scripts, text or images to the client if they are already owned by someone else, so we separate out the assembled work, which is a unique product in its entirety and can be owned as a finished product by the client.

Vorfeld: If an editor or webmaster thinks some of the copy given by the client is copyrighted elsewhere, what is the proper action to take? Why?

Pierce: As mentioned in the contract we use, it's the client's responsibility to make sure they have copyright or permission to use all info they provide to the webmaster for use on their website. This technically would protect the designer if the actual owner came looking for someone to sue.

However, I wouldn't feel comfortable using any material I suspected was ill-gotten or misrepresented. I'd approach the client, especially if I had proof that the material was copyrighted by someone else. One way to check for copyrighted text is to put it on a test page and put it through www.copyscape.com/.

Paula Pierce
http://hostingct.com/

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  THE OFFICE CORNER


1. USING WORD'S SHRINK TO FIT FEATURE

When you're creating a document that must adhere to a certain page count, it can be frustrating to try to achieve that perfect length. If you find that the text has run a few lines longer than anticipated, causing you to exceed your page-count limitations, use Word's Shrink To Fit feature. This will prevent you from having to cut any text from your document. To try:

(1) Open the document you'd like to shrink and then select File/Print Preview from the menu bar. (Or click the Print Preview button on the Standard toolbar.)

(2) Then, in the Preview window, click the Shrink To Fit button on the Print Preview toolbar. Word automatically adjusts your document fonts proportionally to reduce the document length by one page.

(3) If you're unhappy with the results, simply press [Ctrl]Z to undo the action.

Submitted by Patricia L. Johnson, Application Training Specialist
www.mhric.org

2. HOW TO DESIGN SMALL CALENDARS:
http://www.bamagazine.com/babinder/

3. HOW TO USE AUTO CORRECT IN MICROSOFT WORD:
http://newbieclub.com/officetips/20010712.htm

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  GRAMMAR QUESTION OF THE MONTH - ITS OR IT'S?


Possessive: no apostrophe. He revealed its contents in an interview.

Contractions of "It is" or "It has." It's her choice. It's been a good experience.

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  TECH TIPS BY TERENCE KIERANS - ACCESS, FRONTPAGE, AND WORD


ACCESS

DATE SHORTCUT

Entering a date takes a lot of keystrokes by the time you have entered the month, the day, and the year. There is a shortcut you can use by skipping the year component. Use the form m/d (US date format), where m equals the month integer and d equals the day.

This shortcut is applicable only when the date pertains to the current year. If the current year is 2005 and you enter 7/4; Access stores the date July 4, 2005. This also works in Excel.

FRONTPAGE

FrontPage tips and tricks can be found at:
http://www.frontpageworld.com/tipsandtricks/tipsandtricks.htm

WORD

ADDING CLIPART TO AN ENVELOPE

To enable adding clip art to an envelope the envelope must be attached to a document. The envelope then becomes a page of text. To attach an envelope to a document:

1.Choose Tools / Envelopes and Labels
2.Fill out the envelope information as you would normally.
3.Click the Add to Document button. The envelope becomes a page in the document.
4.Click on the envelope and add clip art by selecting
Insert / Picture / Clip Art.

Terence Kierans
Cyberspace Virtual Services
tkierans@virtualservices.com.au
http://www.virtualservices.com.au/
We keep your project on the boil, while you sleep

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  TECH CORNER


1. KAREN'S COOKIE VIEWER: Discover the information that websites store on your computer. This Power Tool automatically scans your computer, looking for "cookies" created by Microsoft's Internet Explorer and Netscape's Navigator. It can then display the data stored in each one. It can also delete Internet Explorer cookies. Bonus: create your own web browser cookies!
http://www.karenware.com/powertools/ptcookie.asp

2. PDF CONVERTER: This site allows you to make a PDF compatible file without loading any special software.
http://www.ps2pdf.com/convert/index.htm

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  WRITING CORNER


1. WRITERSWEEKLY UNIVERSITY: provides educational courses for writers via email.
http://www.writersweekly.com/wwu/

2. BEYOND THE GUIDELINES: Calendars, Calls, and More Material for Writing Success. The wisdom that rests behind checking a publication's guidelines is self-evident. One is more likely to encounter success by following a publication's stated rules and meeting its declared requirements than not. Sending a completed manuscript by e-mail attachment when the guidelines clearly state that only postal queries are welcome is an excellent strategy - if your goal is to dramatically reduce your chances of freelance success.
http://www.writersweekly.com/article.html

3. FIVE GOLDEN RULES FOR BEGINNING WRITERS
http://www.go.ednet.ns.ca/~matt.cote/wordings/FiveRules.html

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  WORD OF THE MONTH: FLOUT


Main Entry:flout
Pronunciation:*flaut
Function:verb
Etymology:probably from Middle English flouten to play the flute,
from floute flute
Date:1551

transitive verb : to treat with contemptuous disregard : SCORN
*flouting the rules*
intransitive verb : to indulge in scornful behavior
synonyms see SCOFF
usage see FLAUNT
–flout er noun

*By permission. From Merriam-Webster's Collegiate(R) Dictionary at www.m-w.com by Merriam-Webster, Incorporated.

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  RECOMMENDATIONS


1. FIRESTARTER PYROGRAPHY: Unique art on wood & leather
http://firestarter.0catch.com/index.html

2. STEP INTO HISTORY: Step Into the Places Where the Past Is Alive Over 550 places in the United States where you can see life as it was.
http://www.stepintohistory.com/

3. WEB CONFERENCING GUIDE: A comprehensive guide to software that powers discussions on the Internet. Web Conferencing, Video Conferencing, Online Meetings, Instant Messaging, Forums & Message Boards, Groupware Social Software for Online Collaboration, Online Communities, Virtual Teams, Intranets, and E-learning.
http://thinkofit.com/webconf

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  JUDY'S CORNER


Last month I took my rescue kitten, Shadow, to the Spay-Neuter Clinic. The veterinarian said that, based on Shadow's teeth and some other factors, he was 6-7 months old.

This was a shocker. When he showed up on my doorstep at the end of December, he weighed one pound, three ounces. But if the vet is correct, this little guy was born in August or September, how in the world did he survive until the end of December?

Photo of Shadow Vorfeld taken April 2005

The Sonoran Desert is alive with wildflower blossoms, and soon the cacti will strut their stuff. What a fine location for people who love photography! And guess who LOVES photography!

Photo of Picacho Peak Poppies, taken by Judy Vorfeld, March 2005
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Judy's websites:

http://www.digifeld.com
http://www.ossweb.com
http://www.editingandwritingservices.com
http://www.webgrammar.com
http://www.judyvorfeld.com

ARCHIVES FOR ALL COMMUNICATION EXPRESSWAY ISSUES
http://www.ossweb.com/ezine-archive-index.html

Questions, comments, recommendations?
Contact Judy Vorfeld at judyvorfeld@ossweb.com

TO SUBSCRIBE TO COMMUNICATION EXPRESSWAY
go to http://www.ossweb.com/ezine.html

ARCHIVES FOR ALL COMMUNICATION EXPRESSWAY ISSUES
http://www.ossweb.com/ezine-archive-index.html

Questions, comments, recommendations?
Contact Judy Vorfeld at www.ossweb.com.contact.html

TO SUBSCRIBE TO COMMUNICATION EXPRESSWAY
go to http://www.ossweb.com/ezine.html



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