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Communication Expressway Ezine
Judy Vorfeld's Communication Expressway Issue #38
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March 2005 - Issue 38
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INTRO
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* If you're responsible for creating business card, letterhead,
brochure, ads, etc. layout, you may already subscribe to Before &
After Magazine. It is one of the finest Desktop Publishing tools
available today. Now they've come out with something else: "Before
& After is now available in PDF. And it's PDF with a difference!
Online is comfortable, slide-show-style viewing; printed, it fits a
lightweight binder. A subscription costs $18 per year, and costs
nothing for print subscribers. http://www.bamagazine.com
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REFERRALS AND TESTIMONIALS by Judy Vorfeld
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Did you know that one of the best advertising mediums for most businesses
is a satisfied customer? It's said that in one month a satisfied customer
tells three people of a positive experience, but within one week an unhappy
customer tells seven people of a bad experience. On the Internet, these
numbers grow exponentially. (Big word, but it works!)
Are you wondering how to increase effective online press for your business?
Here's one way: find non-intrusive, go-with-the-flow ways to get referrals
and testimonials.
"Okay," you say, "but how do I go about approaching people? I'm a low-key
kind of a person." Here's how: after you've finished assignments, why not
mention to your clients that if they hear of anyone wanting the same type
of professional help, you'd appreciate their telling others about your
services. Ask if they'd like a few of your business cards to pass around
when the time is right. Be generous with your business cards.
How about testimonials? Think not only of clients, but colleagues you've
given free advice to. And what about community service? If you've done
volunteer work and people have written to thank you, respond by asking if
you can use their words on your website's testimonials page. Ask if they
want you to edit their statement before you upload it. Most of mine want
this option.
Not only can you use their testimonials on a special page of your website,
you can place some of the comments--or excerpts from them--in special
places around the website. Be sure to give a link back to their websites,
if they have one. Go to these sites to see how testimonials are creatively
woven into websites.
http://www.whatsnextonline.com/index.html
http://www.netprofitnow.com/
http://www.editingandwritingservices.com/
Note: If you need someone to edit a brief testimonial or two, contact me.
I'll be happy to do it at no cost for my subscribers.
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THE OFFICE CORNER
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1. MICROSOFT OFFICE: 106 TIPS & TRICKS
http://www.pcmag.com/article2/0,1759,1566561,00.asp
2. HOME OFFICE TIPS:
www.small-business-consultants.net/home_office_computer/home_office_tips.htm
3. 7 GREAT OFFLINE MARKETING TIPS
http://www.btbroadbandoffice.com/businesstoday/0,,5638887,00.html
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GRAMMAR QUESTION OF THE MONTH - SUBJECT/VERB AGREEMENT
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When I have two singular nouns connected by "and", don't they get a
singular verb? Example: Bear and Shadow are Judy's cats.
No. In this case, Bear and Shadow become a unit of one. Amy Einsohn,
in "The Copyeditor's Handbook," says that when a pair
of singular nouns are joined by "and," a plural verb is required. There
are two exceptions:
1. Appositive nouns joined by "and" are treated as similar. Example:
Such an injustice and inequity is intolerable.
2. Nouns joined by "and" to form a collective idea or unitary whole
are singular. Example: Bacon and eggs is his favorite breakfast.
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TECH TIPS BY TERENCE KIERANS - ACCESS, PUBLISHER, AND EMAIL
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ACCESS
LINKING EXCEL
You are probably aware that you can link to tables in other databases.
However, did you know you could also link to an Excel spreadsheet?
To do this the data in the spreadsheet must be organized in database
format- with columns as fields.
Once you have link to an Excel spreadsheet, the changes you make to the
data in Access will also be reflected in the actual Excel spreadsheet,
so be extra careful if you use this feature. You will recognize a linked
table or spreadsheet by the black arrow and the icon (in the Database
window) that indicates the type of application for the original data.
To link an Excel spreadsheet:
- Select File / Get External Data / Link Tables.
- In the Link dialog box, browse to the relevant folder and be sure to
update the Files Of Type control to Microsoft Excel (*.xls).
- Select the spreadsheet file to which you want to link, and then click
the Link button. This will launch the Link Spreadsheet Wizard. From
here just respond to the wizard's questions.
EMAIL
FREE EMAIL SERVICES
One method of combating the deluge of spam that invades our in boxes is
to have multiple email addresses. Then when one mailbox gets inundated
with junk mail just close it down. You can choose from an extensive
database of free services in multiple countries at the Free Email Providers
Guide http://www.fepg.net.
Bear in mind that it might require a bit of extra organisation to avoid
confusing your legitimate correspondents. Plus, with "free" you get what
you pay for.
PUBLISHER
CHANGE FONT SIZE
The usual way to change the size of text in Publisher is to highlight the
text, then, in Publisher's Font Size box on the Formatting toolbar, choose
or type the text size you want.
An easier option for relatively small incremental changes is as follows:
- To increase the font size by one point, press Ctrl+close bracket (]).
- To decrease the font size by one point, press Ctrl+open bracket ([).
This tip is also applicable to MS Word.
Terence Kierans
Cyberspace Virtual Services
tkierans@virtualservices.com.au
http://www.virtualservices.com.au/
We keep your project on the boil, while you sleep
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TECH CORNER
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1. SAVE SPACE!
Every time you go into a folder which contains either pictures or
movies, Windows creates a thumbnail image so you can get an idea of what
the picture/movie content will be. The thumbnail cache helps speed up
access to the thumbnails instead of having them load up every time you
go into a folder, but each picture you have in a folder will take up
around 2kb's, so imagine a folder with 200 photos and what size the
cache could end up being. The file name is THUMBS.DB and you may
sometimes see it if you are copying files from that folder.
The fact is though that these days having a thumbnail cache isn't that
important, the thumbnails load up here in my machine in seconds without
it. So here is how you remove the caching system for thumbnails:
1. Click on "CONTROL PANEL" from the Start Menu.
2. Click on "FOLDER OPTIONS" in the Control Panel.
3. Click the view tab
4. Finally - check the "DO NOT CACHE THUMBNAILS" box and then click APPLY.
Your Windows XP system will now no longer cache thumbnails. If you wish
to go back to caching them, get back to the folder options menu and
uncheck the box.
Submitted by Patricia L. Johnson, Application Training Specialist
www.mhric.org
2. FILE CONVERSION SERVICES:
http://www.acii.com/
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WRITING CORNER
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1. YOU SHOULD WRITE YOUR BOOK: If you have knowledge that can help
someone improve their life; learn a craft, trade or hobby; solve a
problem, find a solution; understand a product or process; or share
an adventure or experience...you should write your book.
http://www.youshouldwriteyourbook.com/index.html
2. GOOGLE PRINT: Google's mission is to organize the world's
information and make it universally accessible and useful. Google Print
puts the content of books where you can find it most easily – right in
Google search results. It's well worth investigating.
http://print.google.com/
3. GOOGLE LOCAL: As of March it's in beta testing, but it looks
interesting. It's a good way to find local businesses in a hurry.
http://www.google.com/lochp?hl=en&tab=wl&q=
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WORD OF THE MONTH: Exponential
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Main Entry:ex po nen tial
Pronunciation:*ek-sp*-*nen-ch*l
Function:adjective
Date:1704
1 : of or relating to an exponent
2 : involving a variable in an exponent *10x is an exponential
expression*
3 : expressible or approximately expressible by an exponential
function; especially : characterized by or being an extremely
rapid increase (as in size or extent) *an exponential growth rate*
–ex£po£nen£tial£ly \-*nench-(*-)l*\ adverb
*By permission. From Merriam-Webster's Collegiate(R) Dictionary at
www.m-w.com by Merriam-Webster, Incorporated.
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RECOMMENDATIONS
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1. CYBER TELEPHONE MUSEUM: An Exhibit of Common & Rare Antique
Telephones.
http://www.museumphones.com/
2. PROGNOSTICATE: Fun for people who love to work with words, and
for newshounds as well. Pick a current news article from CNN or the
BBC. The article appears as a slowly scrolling series of words.
Every few sentences the scrolling text stops, and it's up to you to
supply a key missing word.
http://www.prognosticate.com/
3. ABSURD MATH: An interactive mathematical problem-solving game
series. The player proceeds on missions in a strange world where the
ultimate power consists of mathematical skill and knowledge.
http://www.learningwave.com/abmath/
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JUDY'S CORNER
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March provided many pleasant activities. My brother and I drove to
Tucson to have a potluck/photo session with Martha Retallick and
Will and Mari Bontrager. We enjoyed the visit so much that we got
back to the Phoenix area a bit late.
Then the Bontragers stopped by for a Phoenix visit, and I got to
learn about Will's upcoming software. It is awesome. Just like the
other www.willmaster.com software I use. Will makes his software
easy to use, and he's always accessible when problems arise.
Stay tuned. And if you don't already subscribe to the Bontragers'
ezine, Willmaster Possibilities, go here:
http://willmaster.com/possibilities/
I'm still being broken in by my miracle kitten, Shadow. He has a
good deal of training ahead before he'll be satisfied with my
behavior.
Have a wonderful month!
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ARCHIVES FOR ALL COMMUNICATION EXPRESSWAY ISSUES
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Questions, comments, recommendations?
Contact Judy Vorfeld at
judyvorfeld@ossweb.com
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