By Anton Mari H. Lim Published permission Rappler This is part of why I volunteer for the Yellow Boat of Hope Foundation . . . Judy Vorfeld As efforts in areas hard hit by Super Typhoon Haiyan (Yolanda) now slowly take a turn from delivering immediate relief to putting in place mid-term recovery and long-term rehabilitation plans, help is much more needed from all of us. It was only a month after Yolanda devastated the islands of Central Visayas that the gravity of destruction and the rehabilitation tasks became clear. And with attention fading, the worst that could happen is for everyone to forget that our countrymen in that part of the Philippines are still pretty much in crisis and need our continued support. Hope sails My heart was gripped with sadness when I saw two fishermen in Bislig, Barangay Tanauan, Tacloban City, paddling off the shore with so much effort on a boxy banca (boat). Upon closer look, it appeared to be a refrigerator. Apparently, the loss of others became their treasures, at least for a moment. One fisherman said, “ When you lost everything, the worst might just be the best.” Cryptic as it sounded, looking at the refrigerator banca, he made a valid point. The ravaged fishing village was left with 90% of its fishermen with damaged or lost boats. One of the fishermen recalled that the storm surge came so fast and strong, they did not have time to move their boats to a safer place, “I did not think about our boat anymore. I just wanted to save my family and move to a higher ground.” Another tragic story is that of Ferdinand “Nick” and Doris Quita’s family. The Quitas have four kids. They lost all of them to typhoon Yolanda. Doris emotionally recalled the conversation she had with one of her daughters the night before the super typhoon made landfall. According to her, while the family was gathered in the living room, her second child Megan cheerfully approached her with a drawing she herself made. It was a sketch of a happy family of six. Then out of nowhere, Megan asked her mother: “Ma, what if all of us your children die? What will you do?” Doris, caught by surprise said, “What are you talking about? Please don’t say that. If I lose all of you, I’d rather die. There’s no point of living without you. I might as well just commit suicide” Megan interrupted her mom saying, “Don’t do that mom. You are not going to be in heaven with us if you commit suicide. We will not be complete. Don’t worry mom, I’ll take care of my siblings and we will come back.” “Those were the last words of Megan,” Nick said. “My heart breaks every time I wake up, realizing that all of my children are gone. But my wife and I need to be strong for each other,” Nick added while struggling to hold back his tears. With so many people still missing, the couple said they are still blessed to have recovered all 4 bodies of their children. For the fishermen with similar stories, what makes it even harder for them now is to survive when the boats they rely on to put food on their tables and to earn a living are also gone. It must really take a courageous heart to wake up everyday to a vast view of destruction that reminds you of what’s taken away from you. But to many of the survivors of Yolanda, life has to go on. That is exactly the situation in most of the communities including in Tinagoan, Basey, Samar, where we met Jimmy Palagar. Help is still very scarce in many areas and these people are fighting hard to survive every single day. Jimmy, for example, recovered two refrigerators, tied it together and turned it into fishing boat. I tried to understand the strength they’ve shown after a tragedy of such magnitude. Perhaps it is not because Filipinos are naturally resilient, but maybe because to be strong is the only option left, for them and their loved ones to survive. Adopt-A-Fisherman Project The people were a little unenthusiastic when I told them that we came to help and replace their lost or damage boats. They lamented that most of those who came and promised them help did not actually come back. I understand their hesitation but we let them know that the world cared about them. After Typhoon Pablo smashed Davao Oriental in December of 2012, Yellow Boat Of Hope (YBH) Foundation through a Davao-based NGO (KINSABA) launched a project called Adopt-A-Fisherman. Its aim is to help fishermen by providing them with boats so they can go back to fishing and provide for their family. We have since turned over 168 boats in the province. In the aftermath of Yolanda, an estimated 120,000 fishermen lost their boats. The number did not come as a surprise considering that most of the affected communities are in the coastal areas where fishing is the main source of livelihood. Through the generosity of donors, YBH continues to provide boats to severely affected families. So far, more than 200 yellow boats of hope are now under various stages of construction and project partners around the world already committed another 200 boats. The cost of a self-paddled boat ranges from P8,000 to P15,000 ($200-$350) depending on the community. A motorized boat costs between P20,000 to P30,000 ($470-$800). While hundreds of boat will soon be ready for turnover, thousands of fishermen still need boats. Let’s rally together to restore their dignity as fishermen, one boat at a time. Like all the yellow boats that bear the name Bagong Pag-asa, all the fishermen need is a spark of hope that the fishing boat represents. For them, a boat is hope and hope is a boat that will sail them through this phase of their lives. To learn more about the Adopt-A-Fisherman Project and how you can help and support this endeavor, please visit the project’s website. It is a no-brainer that efforts must focus on helping these families bounce back to eventually rebuild their communities. Perhaps, if we become one not only as Filipinos but also as citizens of this world, and stand together for those who are weak yet able enough to pick themselves up after a fall, moving forward may not be as hard after all. Debriefing In my second trip to Tacloban City, I felt anxious. The first time I came to Tacloban to assess the situation a few days after the destruction, I went home with indications of downward spiral depression. According to a family member, I became very reactive and impatient with things and, in a few instances, I raised my voice at home and at work. I admit that after that trip, I become so anxious about so many things and with what I witnessed. The difference from watching it on television and to actually be there and see the amount of destruction first hand is unthinkable. I can’t imagine what it was for those who actually came face to face with the wrath of Yolanda. I remember seeing people walking aimlessly with nothing but a backpack or a plastic bag on their hands during my first trip.They were like “walking dead,” it is so heart-rending to witness. I was so overwhelmed that I often stare blankly at random moments. As a veteran calamity responder, I have not seen anything of this gravity. I looked around and found nothing left to build upon on, no pieces to pick up. What troubled me the most was the fact that what we have is so big of a problem I didn’t know where to start and how to get help for these people fast. It is like a knock out blow after the Zamboanga crisis and the earthquake that struck Bohol and Cebu, which we have not fully recovered from yet. After finally admitting to my self that I needed help, I underwent a debriefing. On the side, I went to work with foundations I am involved with - Tzu Chi and Yellow Boat Of Hope. The debriefing sessions did not really make me feel any better because my mind was somewhere else. I was hearing them but actually not listening. It was all a blur and a buzz. I was even offered a prescription for anti-depressant but I refused. Surprising of all, after a few days of visiting communities and talking to people who displayed tremendous amount of faith, the heaviness I felt for several days was lifted. I realized that these people have all the reasons in the world to be depressed, yet they are fighting back hard with determination everyday even if there is not much left to fight for. Most of them are homeless but they are definitely not hopeless. In the end, what I really needed was to see the glimpse of hope that sparkles in the eyes and smiles of the kids, the courage of a mourning mom who lost her children, the ingenuity of a father who paddles a refrigerator banca and the resilience of the people whose spirits are not shattered. Truly hope radiates in their midst which shows that the Filipino spirit is stronger than typhoon Yolanda. As I watched the fishermen paddle off the shore in refrigerators-turned-boats, I thought that these people have not given up hope. We should never give up on helping them. Find original Rappler article at http://www.rappler.com/move-ph/ispeak/46612-the-ingenuity-of-the-filipino-spirit
"Going to school meant skipping a meal and walking 10 km a day," says Josh Mahinay. "Walking had become an inevitable choice because the habal-habal (tricycle) fare can be saved for food. I have a very vivid memory of the times I had to ask for a free plastic bag from a nearby sari-sari (retail) store to put my things in. I had been a regular face in the store because the plastic bag ripped almost every day....Walking down the beaten path, confined to mountains all around, I saw limitations everywhere. For a child who does not ask for much, I treasured one question – 'What’s behind those mountains?'" Josh left the Philippines in 2007: he had to step up to provide for his family. He worked in the U.S. for five years, accomplished his task, and returned to his country. At age 26, he founded a social entrepreneurship venture, BAG943. The Bag of Dreams project. Buy One Give One. His riveting story published by Rappler.com shows how education was a primary vehicle for his being able to start this venture. Today, with every bag purchase, another bag is given to an impoverished child from a pool of adopted public schools throughout the Philippines. "What I am doing right now," he says, "is a product of what people did for me. "I was in 4th grade when I received my very first decent bag, a gift from a distant relative....Receiving that bag made me realize that while I was in the midst of an almost forgotten village, someone was actually thinking about me. It made me feel like someone made an investment in me so it empowered me to do better in school. "Because someone believed in me, I started believing in myself. Having a school bag like my classmates gave me the confidence to dream the kind of dreams that they have, or maybe bigger." I encourage you to read the entire article and be challenged to seek out ways to help in your community, or the larger, global community. Education matters. As he envisioned this project, Josh was afraid, but fear activated faith as he started a business to champion education for the poor. BAG. Be A Giver. You can also find Josh on Facebook. Thanks to Rick Passo, Las Vegas, and Dr. Anton Lim, Zamboanga City, for bringing this Rappler.com article to my attention.
Allowing fathers living by the shorelines to dream once moreGuest post by my friend Millie Kilayko In all forms of media….traditional and non-traditional, we are barraged with articles from all sorts of experts who say that the economic triumphs of the Philippines in recent months will not filter down to the poor for sometime. It will only happen after investments are made into the manufacturing sector and jobs are created. For someone who lives in the province and sees the vast expanse of countryside, someone who also sees how vast the field of competition for these manufacturing investments is, I could only shrug my shoulders and say to myself, “How long will it take, really? How many years before I see lives of the poor around me changed?” The logical answer is, “Patience, girl, it will indeed take a long, long time.” But having met people who earn only P50 ($1.2) daily as fishermen’s helpers, having met mothers who sweep the ground in the hope of finding a few morsels, having met children who eat a mere few spoonfuls of rice paired with salt for viand, can I be patient? Having met a man who said that he no longer knows how to dream of a future, because he can hardly survive the present, can I be patient? To me, a man who has ceased to dream, a man who has ceased to even just imagine that life can someday change for the better, is a man who has ceased to be human. To me, to allow a person to continue to live this way, is one of the greatest sins we can commit against another human being. Can we defy logic just this once so we need not be patient anymore?
The Miracle BeginsA few months ago, a few men in a shoreline barangay in Negros Occidental were gifted with motorized boats. In the past, these men earned an average of P50 ($1.2) a day (if at all) as fishermen’s helpers. These were the people whose families were: • Eating rice and salt • Drinking water from discarded tins • Sleeping under leaking roofs in homes no bigger than a small apartment’s bathroom Sadly, these were the men who have ceased to dream.
The Miracle ContinuesAs new fishermen, they began to earn an average of P150 ($3.60) daily. To a graduating student in Metro Manila, P150 daily is no dream to aspire for. But to these new fishermen, this was triple their original income. Their wives also had an assurance of real meals for their children who could now eat from their father’s catch. This meant being able to save a little for dreams, small they may be. This meant being able to dream again!
The Miracle Can ContinueAnd how much is the cost of this dream? Less than P30,000! P28,660 ($697) to be exact. • P20,000 will go towards the boat for the fishermen • P8,660 will go towards a nutrition program for the family’s five children (usual size of their families) for six months, until the father’s income catches up and provides them better food. That is a fraction of one’s earnings from investments in the stock market. That is only P78.52 daily for a year, and that can be converted to easy little daily sacrifices from those who earn substantially well. Will you allow us to help people dream once more? Contact us through The Peter Project: (shared from Facebook post of Millie Kilayko, board president of Negrense Volunteers for Change Foundation) Negrense Volunteers for Change Foundation, Inc. is a non-stock, non-profit organization registered with the Securities and Exchange Commission of the Republic of the Philippines. It was established by dedicated citizens who believe in creating positive change for the country by harnessing the power of individuals to help effect change in themselves and in their communities. NVC Foundation also believes in the strength of partnership with government and continually seeks avenues for such alliances.
Guest post by Paul Cohen
What's the best form of advertising? Word of mouth.
You can't put a price on it. TV commercials, billboards, radio ads and magazine spots don't come close to the power of a loyal and vocal customer base. Before the social media era, it was difficult to control and manipulate that audience, and those who tried were often found out by reporters or publishers.
In 2009, Consumerist reported that Royal Caribbean cruise lines used a marketing team to post positive reviews on various cruise-related sites. The company sought out bloggers who regularly posted in the Cruise Critic blog and who were avid cruise fans, and invited them to free cruises with hopes that they would later write positively about the company. The reviewers were known as "Royal Caribbean Champions" and led by the marketing company Customer Insight Group. However, according to Royal Caribbean Associate Vice President Bill Hayden, there was no quid pro quo involved, and the "Champions" were free to write whatever they wanted.
Nothing they did was against the law, nor was there an ethical precedent to dictate against what they were doing, but the consumer backlash did lead to some bad press when their tactics were exposed. Customers looking for authoritative reviews online didn't take kindly to the uncertainty.
Verizon's Brand Ambassadors
Fast forward four years and what was done on company review sites is now taking place in social media. Verizon, one of America's largest wireless and Internet service providers, is a great example of how brand ambassadors have evolved from Royal's practices. A method known as "pay-for-play," Verizon seeks out fiOS customers and "incentivizes" them to tweet positively about the brand and their user experience by directing followers to destinations "Verizon fiOS at Cable.tv" or using certain hash tags are other tweeters are likely to follow.
If this sounds eerily similar to the example used for Royal Caribbean, it's not. Verizon does have their brand ambassadors disclose their activity in their twitter profile bios. It's a gray area, since most followers will never see them, but it is an extra step towards transparency.
The Next Steps
Brand ambassadors aren't limited to enterprise marketing. B2C blogs and sites are ripe with how-to's and advice on soliciting brand ambassadors for your small business. Bizcommunity.com emphasizes that word or mouth and social media marketing are the media that offers an immediate two-way conversation when speaking about your brand. So finding the right people to promote your product can often be a make-or-break situation for your company's future.
Aside from finding the right people, honesty and transparency will be your two most important tools with brand ambassadors. Royal Caribbean's non-disclosure is what got them called out in the end. Some consumers might find Verizon's practices suspect, but their transparency helps keep them on the better side of the gray area. There will always be companies who try to sneak in brand promotions without disclosing incentives, but in the future we could likely see anything from "sponsored" labels to specific hash tags that notify the follower that certain promotions is paid.