With the proliferation of smartphones, the arenas of social media and mobile shopping, or “m-commerce,” are hotter than ever. According to the Pew Research Center, 45% of adults in the United States own a smartphone. Mobile technology is even more popular with Millennials, the demographic targeted by many marketers. Among Americans ages 18 to 29, a whopping 66% own a smartphone, the Pew Research Center reports. Within that same age group, 67% of cell phone owners use social networking sites via their mobile device. Of further note to marketers, Pew reports that smartphone ownership rates rise in relation to income levels. Other recent studies have highlighted the growth of mobile shopping, including a report by Forrester that predicted 40% annual growth for m-commerce through 2016. Given such statistics, it’s incumbent upon businesses to develop a social media strategy and then optimize their online content to keep it fresh, relevant and compelling for that target audience. Here’s how it’s done. Focus on Facebook: When it comes to social media, Facebook’s closest competition isn’t even close. As of August 2012, 66% of online adults used Facebook, while 20% used LinkedIn and 16% were on Twitter, Pew reported. To maintain its popularity with businesses, Facebook has created a number of apps and services that facilitate electronic and m-commerce by targeting consumers, polling customers and providing insight into user engagement. For business pages, Facebook recommends posting brief anecdotes, questions or informational tidbits that relate to the brand but don’t mention it directly; the social networking site’s 2012 study of almost two dozen brands across six industries found that those kinds of posts drew the most engagement. Leverage Visuals: Facebook estimates that posts that include a photo album generate 180% more engagement than those that don’t, while posts that include a picture generate 120% more engagement. Visual information is more likely to be retained than written or spoken details, particularly with social media users who are exploring a brand for the first time. A business’ social media pages should include design elements that reflect the target market’s values and aesthetic preferences. Visuals also allow for concision in written posts—particularly important on Twitter—and can broaden a brand’s international appeal. Use Time Wisely: The data analytics firm KISSmetrics has tracked Facebook shares and Twitter posts in relation to the time of day they were sent. The findings have significant implications for every business that markets on these sites. Facebook “shares” peak about noon and 7 p.m. Eastern Standard Time (EST), with Saturday by far the best day to share. Twitter chirps the loudest about 5 p.m. EST. The number of posts is important, as well. On Twitter, sending one to four tweets an hour brings the highest click-through-rate; on Facebook, posting once every other day results in the best rate of page “likes.” Ask and Answer: Dialogue is essential to brand recognition and identity, but many marketers overlook the conversational element of social networking. Brand loyalty is the result of established relationships between businesses and customers; in the absence of face-time, user comments, questions and concerns bridge the digital gap. Questions can be structured according to desired results; open-ended questions generate fewer but more substantive responses, while “yes or no” questions are useful for obtaining larger amounts of straightforward data. Also, the most successful businesses acknowledge all customer remarks with individualized responses. In today’s digital age, businesses ignore the power and reach of social media at their own peril. Providing fresh and relevant content – and providing it in the format and forums favored by their customers – can bring optimal marketing results. BIO This guest post was provided by Dean Vella who writes for University Alliance on topics pertaining to the subjects of internet marketing and online social media courses.
Guest post by Tom Youso
Getting ready to apply for a promotion or ask for a raise? As you prepare yourself, do you find you don't feel confident that people know who you are and what you do? If you're doing quality work there's no reason you should be flying under the radar. Make sure that when it comes time to hand out bonuses your name is at the top of the list, and if layoffs are on the table, you're considered too valuable to let go.
Of course, no two offices or corporate cultures are alike, so take that into consideration before embarking on this journey and use your best judgment. Be ready to take a good look at what your company is all about and what you're doing to help them succeed. Once you've got that all figured out, you can start working on gaining traction as a valuable asset worth keeping, promoting and compensating appropriately.
Get Linked In
Firstly, if you're not on LinkedIn, a social and professional networking website, you need to fix that. You can even stop reading, open a new tab in your browser, sign up and come back to finish this article. It's that important. The object of LinkedIn is to grow a network of people you've worked with, whether as co-workers or just doing business. As you grow that network, you want to stay visible to keep yourself on people's minds as a valuable employee and resource. To that end, stay in the newsfeed by sharing articles and stories relevant to your network and by keeping your profile up to date.
Apply the same principles offline. Share industry updates via email, over by the water cooler and in meetings. Be sure that the content you're sharing is relevant and useful so you're a blessing rather than a burden. Make an effort to be sociable and get to know who works in your office and what they do.
Become a Sponge
How did Mark Weinberger, chief executive-elect of Ernst & Young, become the next CEO of such a major corporation? According to the Washington Post, in his own words he said, "I became a sponge. I had a thirst for knowledge and would talk with many members of Congress." You see, business leader Weinberger had gotten a job in a Senator's office that he didn't expect to get. When he got to Washington he learned everything he could and talked to everyone he could. He learned and he networked. From there he continued to grow his career.
Technology and competition have forced businesses to be increasingly agile to respond to new trends and needs in order to stay successful in their industries. When a business changes, so do the daily duties of employees. If your company is evolving, don't be the squeaky wheel who needs constant coddling. Be a leader and problem solver. When you offer to help with a project be sure, first, that it's a good use of your time and will contribute to the overall success of the company. Make the most of opportunities to help educate others and improve your team, rather than just looking out for yourself.Tom Youso is an accountant and a huge fan of cloud computing solutions that help SMBs simplify their bookkeeping and CSM operations.
Guest Post by Justino Cabarles, Principal I (On detail at Reg'l Planning Office) at DepEd Region V, Philippines How important is education to a grade school pupil? Riza V. Abaño never met American educator Horace Mann, but she lives the philosophy of Mann, who once said that a person doesn’t reach his full potential until he is educated. Young Riza and six other grade school pupils of Guinhadap Elementary School, were determined to get basic education despite powerful difficulties. The experiences of these pupils, as featured in the GMA News TV June 2011 episode of Education Special, are unique to a number of communities in Luzon. These unusual children fought the ocean current while riding the waves from Mababoy Island to the shore of Guinhadap, where their school was located. “Many times we swam from our homes if our fathers left to fish at dawn.” says Riza with a grin. “We also had to swim from school going home. Our fathers usually didn’t come home from fishing until 8 or 9 o’clock.” And there was the usual 30-minute walk through a grassy jungle trail between the school site and the shore. Ranging from Grades 4 to 6, these pupils had to give way to the preschool children and the primary graders who took charge of their school bags and uniforms aboard a small banca that had to take two to three trips to transport all the school children. These swimming children had to rinse and wear their uniforms after swimming for 300 meters. The story of Riza and schoolmates reached the attention of Region V DepEd Regional Director Orfelina O. Tuy, who expressed the possibility of putting up a school in Mababoy Island. This idea soon materialized through donations and community bayanihan. The makeshift school building, which started classes July 4, 2011, serves 128 pupils from Kinder to Grade VI, with combination classes under three regular teachers and one locally-funded teacher. Its construction started with the 5,000 peso donation of Dr. Gilbert T. Sadsad, schools division superintendent of Masbate, and donors from a Facebook group named Philippine Funds for Little Kids (PFLK). As this remarkable story spread, other community needs were answered by generous donors: 1. Tap water that runs from Guinhadap to Mababoy Island through a 600-meter poly ethylene pipe submerged under sea waters 2. Free check-ups and medication for children with tuberculosis (it is estimated that ??% of the residents have TB) 3. Seventy-six small bancas for livelihood and two motorboats for ambulances and teachers’ service. This same story is part of the Yellow Boat Project of PFLK which has gained national recognition as one of the best Liberal Projects in a search sponsored by the Friedrich Naumann Foundation, a Philippine –based German Foundation. One of the boat donors and major project supporters of PFLK, Josiah L. Go, a highly acclaimed businessman and educator, posted this on his wall: “These school children deserve our support. Students in urban areas cut classes to go swimming, but here these pupils swim to attend classes.” Currently, Riza, who is a fifth-grader (she is pictured at the above extreme left with some of her family), and the other school-aged children in the five island sitios - and those of the other sitios across - are in Mababoy Elementary School. Riza Abaño and schoolmates demonstrated the importance of their basic education by swimming to and from school. Their example brings to all school-aged children on the island hope for an equal chance to get a basic education. And educational support continues to pour in. Below is a photo of Principal Justino Carbales, who has been instrumental in connecting with key people and organizations who are dedicated to better the lives of those in small communities . . . people who see education as a powerful way to ensure this takes place. Carbales is standing among some of the Yellow Boats that now ensure that all area children go to the appropriate school and also help their families in terms of earning a livelihood. Philippine Funds for Little Kids: https://www.facebook.com/philippine.funds Masbate Funds for Little Kids Josiah Go: http://www.day8.org/index.php Friederich Naumann Foundation: http://www.fnf.org.ph/
Guest post by Jay Jaboneta Last April 1, 2011, I wrote about concept of the Little Fund. It was a simple concept. I wanted to share the story of the Zamboanga Funds for Little Kids, a little project that started on Facebook among my friends. It was a story about kids who swim to school. And with the encouragement of Josiah Go and other friends, we launched a mini-fundraising campaign to buy them a boat – it later on turned out that we needed to build them a boat because it needed to be customized to the mangrove area. (You can read the whole story here). And as I shared then, what started as a simple Facebook post (click to learn more about the Facebook story) and a campaign to build them a boat turned out to become a little movement in Zamboanga to help the entire village of Layag-Layag. Over the last four months, I have travelled to Zamboanga, to the village of Layag-Layag at least 4 times. The first time was last March 27 when we turned over the first ever Bagong Pag-asa (New Hope) yellow boat. It was a symbol of how social media tools can be harnessed for social good. The second time was when I accompanied my good friend and soon-to-be popular film-maker, Luke Perez together with Tempest Films’ Zap Berenguer and Lester Castor, to shoot a video about our story. (See their photos here). The third time was when I accompanied a team from Facebook, who also shot a video about the story of the Layag-Layag kids who swim to school. The fourth time was to accompany a writer and photographer of a popular magazine who also wanted to feature our story. Over these last 4 months, almost all the major news organizations have visited Zamboanga City particularly our little village of Layag-Layag namely: SkyCable Zamboanga, ABS-CBN, Al-Jazeera, and a host of other individuals and organizations. And with that we are truly grateful, it has allowed our group, The Zamboanga Funds for Little Kids, to continue helping the people of Layag-Layag. It has allowed us together with Tzu Chi Foundation – Zamboanga, Rotary Club of Zamboanga, the city government of Zamboanga City and a host of other organizations to provide school supplies, plastic bottle bulbs, medical assistance, and scholarships to the students and people of Layag-Layag. We have also began to engage with the Bureau of Fisheries and Aquatic Resources (BFAR) to evaluate whether they can help the seaweed farmers of Layag-Layag in improving their operations. As of today, August 4, 2011, 12 scholars from Layag-Layag are enrolled in the Zamboanga City State College of Marine Science and Technology. Our story has brought confidence to the students of Layag-Layag. They are now in a better position to pursue their dreams for their families and they have gotten the attention they rightly deserve. It is my belief our country does not lack the heroes it needs. We only need to empower them. There is Abs Mawadi, the boat-maker who waived his labor fees for the succeeding boats that we are building. There is Anton Lim, the veterinary doctor, who has fallen in love with Layag-Layag and continues to mobilize funds and people to help the community. There is Luke Perez, a good friend, who volunteered to create a short film out of our story. There is Winston Almendras who raised funds for his birthday so that we can buy the kids of Layag-Layag some school supplies. There are so many of them, it might fill this page, and lastly, our donors who continue to support us in our efforts. The US trip Last April 28, I flew to the US to share the story of the Zamboanga Funds for Little Kids to around 300 Filipino-Americans (you can watch my speech here), who were attending the first WeAreOneFilipino (WAOF) Summit in Las Vegas. It was a wonderful opportunity to bring our story to the US and share how Filipinos in the US can help communities back home. On May 16, I also participated in a panel discussion about Facebook Groups in Facebook’s headquarters in Palo Alto, California (see the discussion here). It was another wonderful opportunity to share our story of Bayanihan in the age of Social Media. How Zamboanga gave birth to Masbate Upon my return from the US, another friend, Dr. Ofelia Sy from Legaspi City, Albay, shared to me another story, also about kids who swim to school in Monreal, Masbate. An employee of the regional office of the Department of Education shared to her about the plight of the kids in Sitio Mababoy, Brgy. Guinhadap, Monreal, Masbate and asked her if we could also do something about it like how we helped the community of Layag-Layag in Zamboanga City. I thought about it for a few days because we are still helping Layag-Layag and I feared we might not be able to help the kids in Mababoy Island. Fortunately, a researcher from the show Brigada on GMA News TV called me and asked if we had another story of kids swimming to school. I shared with her the story about the kids in Mababoy. Within 2 days, they dispatched a team to Masbate and on June 13, 2011, we watched the kids of Mababoy on Brigada, who came to be called “Batang Lukso,” a documentary by JP Soriano. After the show, so many well-meaning people including presidential sisters Bally Aquino-Cruz and Pinky Aquino-Abellada donated funds so that we can build the kids of Mababoy some little yellow boats. And again, as the case in Layag-Layag, the help and support poured in. People were donating time, resources and efforts to help the kids of Mababoy. In just over a month’s time, we were able to build them around 20 little yellow boats (the boats were a lot smaller than the ones we built in Zamboanga), again nicknamed Bagong Pag-asa, and a makeshift school with 4 classrooms for multi-grade learning. The kids were all coming from different parts of the islands in the area that’s why we needed to build a lot of boats. Masbate Funds for Little Kids Because of this, the Masbate Funds for Little Kids was born. Last July 27, 2011, I went to Legaspi City, Albay despite typhoon “Juaning” so that we can formally inaugurate and have the blessing of the boats and the makeshift school which was scheduled on July 28. Upon arriving in Legaspi City, Dr. Ofel and her team from Pinoy Power Coalition Inc. - Bicol started to prepare the donated goods which were drinking water, blankets, clothes, school supplies and raincoats for the people of Mababoy. It was another hour of land trip to Pilar, Sorsogon where we rode a pump-boat to Mababoy. I didn’t imagine that I would be experiencing roller-coaster waves that day. It was a moment of intense prayer. What was usually a one and a half hour boat trip became 3 hours. But we arrived safely in Mababoy. Beautiful Mababoy Island The island (or Sitio) of Mababoy is located in Brgy. Guinhadap in the Municipality of Monreal in Masbate. Upon arriving in the area, I couldn't help but be amazed by the beauty of Mababoy island. Legend has it that there are so many wild pigs in the island when the first settlers came (baboy is Tagalog for pig). We arrived pretty late, around 6:00PM already. We off-loaded our cargo (donated goods, others) to the island and I went to see some of the kids who used to swim to school. I saw 6 of them, mostly in elementary school. I could see the island where they need to swim to from afar. It didn't seem that far but I think it was at least 500 meters. I wondered how they could swim that distance, little as they are. After maybe an hour in the island, we transferred to a smaller boat and proceeded to another island where we were going to sleep the night. The morning after was even better, when I woke up around 5:30AM, I immediately jumped out of bed and proceeded to the beach. It was a breath-taking view, with the sunrise on my left, I could see so many islands that dot the sea. And to my surprise, I could see baby sharks roaming around free near the bay. It was truly a wonderful island. After swimming for 2 hours, we got ready to go to the island of Mababoy for the formal inauguration of the extension school. We arrived shortly 30 minutes after and began the preparations. I got the chance to roam around as people were busy cooking and making some last minute improvements to the school area. This is when I got a sneak peek to what they were cooking for us that day, the last 'baboy' (pig) of Mababoy! People from all over Masbate and Albay were starting to arrive - the priest who was to bless the school and boats, the schools division superintendent of Masbate Mr. Gilbert Sadsad, the schools area supervisor, representatives of the mayor of Monreal, other people from the local office of the Department of Education, and volunteers of Pinoy Power Coalition - Bicol. Around 10:00AM, my good friend Anton Lim (who came all the way from Zamboanga City), Dr. Jullie Sy (the husband of Masbate Funds for Little Kids prime-mover Dr. Ofelia Sy), and members of the Albay Medical Society arrived. We started the program shortly after and the priest blessed the school and the boats. It was truly a momentous occasion for the village of Mababoy. I could see the excitement of the parents. It was truly an inspiring day. After the inauguration in Mababoy, we went to Guinhadap Elementary School, which was were the kids of Mababoy used to go to school to, before their extension school was built. Dr. Jullie Sy also works with AGAPP Foundation wherein they build pre-schools. So he decided to check up on possible sites for pre-schools as well. After that, we went for another possible site in Togoron, Monreal, an hour away from Guinhadap. The sea was calm on our way back to Pilar, Sorsogon that day. We arrived at the port safely around 7PM. Ripple Effect And so what started as a single Facebook post on October 30, 2010 became a force for social good in the country. There are now two movements (Zamboanga Funds for Little Kids and Masbate Funds for Little Kids) born out of this simple idea, two little funds that could. And I hear of two more areas joining soon!