Small Businesses Category

Understanding Social Networking Technology Means Being Promoted: Read This!

Thursday, September 13th, 2012

Guest post by Maggie Ruggieri

Social networking technology is more than just a way of communicating about your weekend plans. In fact, it’s one of the most effective ways to improve your chances of landing a promotion. Many businesses use social networks as a way to learn more about the social consumerist, not to mention, [...]

5 Ways to Improve Your Small Business’s Website

Friday, June 29th, 2012

Guest Post by Ashley O’Neal

Increasing your customer base is the heart and soul of any business. Whether you’re a multi-billion dollar corporation or a small mom and pop store trying to carve out a profitable niche in a crowded industry, it’s imperative to keep the customers coming through the door. Today, it doesn’t matter what [...]

Retallick scores with eBook on cold calling for freelancers

Tuesday, November 2nd, 2010

Martha Retallick, who is known for her work with postcard marketing and web development for STEM (Science, Technology, Engineering, and Math) programs in colleges and universities, just published a dandy new eBook: Freelancer’s Guide to Finding Clients.

This is the first in a series of “how to” books that blend numerous marketing techniques that the author [...]

What’s With White Space?

Monday, March 1st, 2010

Have you ever applied for a Web site award, and come across the term White Space?
Some people think it’s a NASA program, an degenerative eye condition, or the result of taking a hallucinogen. According to design experts like Grant Crowell, white space is the open space between design elements, and an important layout technique. Text [...]

How to express gratitude

Sunday, February 28th, 2010

Have you often wished for a bigger budget for promotional items and gifts? You’re in the same situation as many small business owners, but that doesn’t mean you can’t say “thank you” in many imaginative, inexpensive ways.
Your tokens of appreciation don’t need to be lavish. And clients don’t expect (or want) a constant barrage [...]

Grab a copy of What Matters Now

Tuesday, December 15th, 2009

“More than seventy extraordinary authors and thinkers contributed to this ebook,” says Seth Godin. “It’s designed to make you sit up and think, to change your new year’s resolutions, to foster some difficult conversations with your team.”
Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing [...]

West Valley Think Tank enjoys catered lunch

Monday, November 9th, 2009

Today was my birthday, and I couldn’t think of anything more fun than to invite some very special people and have one of them cater the lunch.
Anne Caldwell, who is a human resources guru, is also a terrific caterer, and she came into my home this morning and took over while I went back [...]

How to create a tips booklet

Sunday, November 8th, 2009

Two of my favorite colleagues, Lynette Smith and Andrea Susan Glass, join together to present a free class in how to create a tips booklet. I strongly endorse them and their work, and in this case, their teleseminar for small business owners, coaches, and other service professionals.
Creating a Tips Booklet as
Your First Info-Product
Tele-Interview with
Lynette [...]

How to Create an ASCII Text Ezine

Friday, October 23rd, 2009

INTRODUCTION

Have you ever viewed the source of a Web page? When you click “View Source,” the code that pops up in a box is in your computer system’s default text editor. For most PCs, the default is NotePad or WordPad.
What’s the difference between text ezines and all others? A true text ezine is created in [...]

How to paint a powerful portrait of your business

Thursday, October 22nd, 2009

Would you search the Internet for a professional (e.g., CPA, physician, attorney, financial planner) and, upon finding a stunning Web site, plunk down your hard-earned money without checking that person’s credentials?
When shopping on the Internet, do you head for www.harryanddavid.com or for www.heretodaygonetomorrow.com? When you buy clothing, do you click on www.nordstrom.com, or www.cheapandsleazyduds.com?
That’s [...]


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