Martha Retallick, who is known for her work with postcard marketing and web development for STEM (Science, Technology, Engineering, and Math) programs in colleges and universities, just published a dandy new eBook: Freelancer’s Guide to Finding Clients.
This is the first in a series of “how to” books that blend numerous marketing techniques that the author [...]
Have you ever applied for a Web site award, and come across the term White Space?
Some people think it’s a NASA program, an degenerative eye condition, or the result of taking a hallucinogen. According to design experts like Grant Crowell, white space is the open space between design elements, and an important layout technique. Text [...]
Have you often wished for a bigger budget for promotional items and gifts? You’re in the same situation as many small business owners, but that doesn’t mean you can’t say “thank you” in many imaginative, inexpensive ways.
Your tokens of appreciation don’t need to be lavish. And clients don’t expect (or want) a constant barrage [...]
“More than seventy extraordinary authors and thinkers contributed to this ebook,” says Seth Godin. “It’s designed to make you sit up and think, to change your new year’s resolutions, to foster some difficult conversations with your team.”
Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing [...]
Today was my birthday, and I couldn’t think of anything more fun than to invite some very special people and have one of them cater the lunch.
Anne Caldwell, who is a human resources guru, is also a terrific caterer, and she came into my home this morning and took over while I went back [...]
Two of my favorite colleagues, Lynette Smith and Andrea Susan Glass, join together to present a free class in how to create a tips booklet. I strongly endorse them and their work, and in this case, their teleseminar for small business owners, coaches, and other service professionals.
Creating a Tips Booklet as
Your First Info-Product
Tele-Interview with
Lynette [...]
INTRODUCTION
Have you ever viewed the source of a Web page? When you click “View Source,” the code that pops up in a box is in your computer system’s default text editor. For most PCs, the default is NotePad or WordPad.
What’s the difference between text ezines and all others? A true text ezine is created in [...]
Would you search the Internet for a professional (e.g., CPA, physician, attorney, financial planner) and, upon finding a stunning Web site, plunk down your hard-earned money without checking that person’s credentials?
When shopping on the Internet, do you head for www.harryanddavid.com or for www.heretodaygonetomorrow.com? When you buy clothing, do you click on www.nordstrom.com, or www.cheapandsleazyduds.com?
That’s [...]
By Judy Vorfeld
Do you want a Web site that generates more business? That’s what most of us want. Once I decided to create and manage my own Web site, I began studying how to build a site that would reach out and touch potential clients.
As I immersed myself in cyber-information, one phrase kept popping up: [...]
By Judy Vorfeld
Have you been hearing about the importance of having of a good e-mail signature line (sig line / tag line / sig file), but you don’t have a clue as to how to create one?
Never fear! It takes time, but it will come. By incorporating several pieces of information, you can benefit [...]
