For General Mills, Wheat-Free Items Are Tricky to Make, Cheap to Market
Thursday, July 2nd, 2009 Mass marketer General Mills Inc. is carving out a niche in gluten-free food after realizing it could reach eager customers without costly ad campaigns, says today’s Wall Street Journal.
The company’s Betty Crocker brand is rolling out gluten-free mixes for cookies, brownies and cakes. The mixes are the first gluten-free offering from a major, mainstream [...]