Communication Category

Grab a copy of What Matters Now

Tuesday, December 15th, 2009

“More than seventy extraordinary authors and thinkers contributed to this ebook,” says Seth Godin. “It’s designed to make you sit up and think, to change your new year’s resolutions, to foster some difficult conversations with your team.”
Seth Godin is the bestselling author of ten books. He writes about marketing, the spread of ideas and managing [...]

Is a Sig/Tag Line Valuable?

Saturday, October 3rd, 2009

By Judy Vorfeld

Have you been hearing about the importance of having of a good e-mail signature line (sig line / tag line / sig file), but you don’t have a clue as to how to create one?
Never fear! It takes time, but it will come. By incorporating several pieces of information, you can benefit [...]

Put Your Online Text to Work!

Wednesday, September 23rd, 2009

By Judy Vorfeld
Do you struggle through a maze of Internet words, acronyms, and phrases, wondering if you’ll ever learn enough to successfully operate your online business? Is your brain buzzing with thoughts of associate programs, e-commerce, conflicting statistics, just-in-time transactions, B2B, B2C, B2Whatever, and branding?
A marketing expert once said, “The problem that most web site [...]

The Chain Letter Challenge!

Tuesday, September 22nd, 2009

By Judy Vorfeld
Have you ever fallen for a clever urban legend or virus hoax? Then immediately passed it on to your best friends and relatives, or even your clients? Have you later discovered it was a hoax? Did you want to go back and erase it … using virtual White-Out? [...]

Press release re Veterans of War on Terror

Thursday, August 13th, 2009

4 Paws for Ability just hired Becky Blanton to write a press release regarding a new program offering free Mobility Service Dogs to vets who are disabled in terms of mobility. I wanted to share it with you, because I think it’s such a crackerjack job of writing.
For Immediate Release:
August 12, 2009
Contact: Karen Shirk
email: karen4paws@aol.com
Phone: [...]

When is swine flu NOT swine flu? asks Gerry McGovern

Sunday, May 3rd, 2009

Gerry McGovern’s blog today discusses language in a riveting post that also addresses the (mainly) online business aspect of today’s language. He says, in part that “search is the greatest laboratory of human behavior that has ever existed.”
McGovern talks about how various global governments are trying to change the name of swine flu, and why [...]