Business Category

Down Syndrome & Autism keep Ella on the run!

Thursday, October 6th, 2011

The four youngest Wynkoop children have DOWN SYNDROME. They are a joy and a challenge! They live with many medical needs.
In addition, Ella has classic non-verbal AUTISM and Joel is also on the spectrum. It’s become hard for the family to go out because they never know how long Ella will hold a hand [...]

Polished Presentations: Part 1 - Fonts

Monday, August 1st, 2011

Do you spend money on a product if the presentation looks unprofessional? Case in point: As my husband and I approached a small family restaurant, I spotted two hand-scrawled signs in the window: Help Wanted. Cook Wanted.

Warning signals went off, but hunger prevailed. Once inside, we discovered that everything operated at the pace of [...]

Business protocol for folding letters

Saturday, July 23rd, 2011

Did you know there’s a business protocol for folding letters? Someone contacted me recently and wanted to know the right way for a letter-size piece of paper to be folded. Here’s what I found out:
For 8 1/2 x 11 paper that is going in a #10 envelope, or other stationery with a No. 9 or [...]

ACDL offers staff/boards Plain Language Seminar

Friday, July 22nd, 2011

This week I took a course in Plain Language at the Disability Empowerment Center in Phoenix, and learned about the Plain Writing Act of 2010. Plain English/Language/Writing isn’t about “dumbing down,” but rather about clear communication. Among others, those of us who write website content and direct mail copy understand writing to a specific [...]

TEDx Nova Scotia tomorrow…live

Thursday, June 9th, 2011

Endorsement by Judy Vorfeld

TEDxNovaScotia, in partnership with TEDxHalifax, is proud to announce that on June 10, 2011, we will bring together urban and rural Nova Scotia to share ideas under the common theme of Designing Your Life Within Your Community. At our TEDxNovaScotia event, TEDTalks video and live speakers will combine to spark deep [...]

Retallick scores with eBook on cold calling for freelancers

Tuesday, November 2nd, 2010

Martha Retallick, who is known for her work with postcard marketing and web development for STEM (Science, Technology, Engineering, and Math) programs in colleges and universities, just published a dandy new eBook: Freelancer’s Guide to Finding Clients.

This is the first in a series of “how to” books that blend numerous marketing techniques that the author [...]

To Lay or to Lie?

Sunday, April 18th, 2010

Have you ever seen people get into a heated argument over the right use of the words “lay” and “lie”? It happens.
LAY is a verb meaning “to put” or “to place,” and needs an object to complete its meaning. (Lay, laid, laying.)

Examples
She lay the gift basket on the coffee table.
She had laid several gift baskets [...]

How To Abbreviate Days of the Week and Months

Wednesday, February 24th, 2010

In a quandary about how to abbreviate days of the week and months? Welcome to the twenty-first century! Let’s take three excellent style guides and see what they offer.
THE GREGG REFERENCE MANUAL, NINTH EDITION says, “Do not abbreviate days of the week and months of the year except in tables or lists where space [...]

How Web Designers Sell Themselves

Monday, September 21st, 2009

By Judy Vorfeld
Are you one of those Web designers who design quite well, but don’t have time to work on your own site? Savvy Web surfers looking for designers expect a great deal from a site offering Web development/design.
Here are some points you should consider if you offer Web development on your [...]

TED Magazine

Thursday, September 10th, 2009

Tonight my friend Becky Blanton got an advance copy of TED magazine. She wrote an an article in it – and although the full copy of the magazine won’t be released until Sept. 21 in London at a special TED Salon, you can read it here now! You’ll need to click through to the full [...]