College student Richard La Rosa plans an eventual CPA business to support widowed mother and give back to the community. (His father died several months ago.) And after graduation he will get a job to begin supporting his sisters (they quit school in order to earn money to help pay for his education) and his mother. Go to Global Giving https://www.globalgiving.org/projects/help-50-disadvantaged-filipino-youth-earn-diplomas/ and sign up for "Get Updates via Email." From September 1-September 30, Global Giving will accept donations to help Richard and 49 other high school and college students earn their diplomas. I think he'll be an amazing C.P.A. Find Richard's story at https://www.facebook.com/media/set/?set=a.228973910586738.1073741830.228644093953053&type=1 or read it below (the headings are mine): College student's dad died in May 2013, leaving 8 siblings My name is Richard V. La Rosa, born June 15, 1993, 20 years of age, from Banay Banay 2.0, San Jose, Batangas I‘m a 4th year student in (BSU) Batangas State University, Batangas City, taking up Accounting Management. My mother’s name is Adela M. Virrey-La Rosa, 53 years old and born on September 08, 1959. She is under graduate of elementary and had no work or job as of now since she takes care of my father due to his illness. My father’s name is Melchor L. La Rosa, 57 years old and born on January 06, 1956 . He graduated from elementary and a jeepney driver. Last year he was diagnosed with lung cancer and died on May 08, 2013. We are eight siblings in the family. I am a working student since I was 2nd year high school up to now. But due to my hectic schedule, I worked during Saturday and Sunday only for me to have my transportation fare and school allowance during my school days. Often at end of week no money for food (Pinagkakasya ko po ang pera ko kaya minsan nagbabaon ako ng tinapay o kanin.) You could imagine how I tried to meet both ends on a meager money, so once in a while I simply brought along in school either bread or rice. I really need to have a financial assistance. Because with my busy schedule with my thesis, assignment and others, I need to have an extra income to support all my expenses. My big dream is to be a certified public accountant and this project will fulfill my dream by supporting my schooling expenses. I will find a job right away after graduation to support my family. Sisters quit school to support Richard's education costs I will help my other siblings and support my sisters to continue their studies since they chose to stop in order for me to finish my studies. I also want to have a business of my own for my mother, that can support not only my family but also other people like PSAC and Aral Pinoy were doing. I was so touched the way they help other people. No pretensions, no anything. Is Richard trustworthy? Credible? Then why not give and make his dreams become reality? So, I really need to graduate this April to fulfill my dreams and be someone that my other siblings can rely on. My daily schooling allowance is not enough for Monday until Friday. And I was so thankful that I'm part of Aral Pinoy project and will be a recipient of schooling allowance. I am hoping and praying to God for the chance that I will be selected. (Maraming maraming salamat po.!) Many many thanks!
Archives for August 2013
"Going to school meant skipping a meal and walking 10 km a day," says Josh Mahinay. "Walking had become an inevitable choice because the habal-habal (tricycle) fare can be saved for food. I have a very vivid memory of the times I had to ask for a free plastic bag from a nearby sari-sari (retail) store to put my things in. I had been a regular face in the store because the plastic bag ripped almost every day....Walking down the beaten path, confined to mountains all around, I saw limitations everywhere. For a child who does not ask for much, I treasured one question – 'What’s behind those mountains?'" Josh left the Philippines in 2007: he had to step up to provide for his family. He worked in the U.S. for five years, accomplished his task, and returned to his country. At age 26, he founded a social entrepreneurship venture, BAG943. The Bag of Dreams project. Buy One Give One. His riveting story published by Rappler.com shows how education was a primary vehicle for his being able to start this venture. Today, with every bag purchase, another bag is given to an impoverished child from a pool of adopted public schools throughout the Philippines. "What I am doing right now," he says, "is a product of what people did for me. "I was in 4th grade when I received my very first decent bag, a gift from a distant relative....Receiving that bag made me realize that while I was in the midst of an almost forgotten village, someone was actually thinking about me. It made me feel like someone made an investment in me so it empowered me to do better in school. "Because someone believed in me, I started believing in myself. Having a school bag like my classmates gave me the confidence to dream the kind of dreams that they have, or maybe bigger." I encourage you to read the entire article and be challenged to seek out ways to help in your community, or the larger, global community. Education matters. As he envisioned this project, Josh was afraid, but fear activated faith as he started a business to champion education for the poor. BAG. Be A Giver. You can also find Josh on Facebook. Thanks to Rick Passo, Las Vegas, and Dr. Anton Lim, Zamboanga City, for bringing this Rappler.com article to my attention.
By Sara Collins
Social media offers an amazing platform to engage with your customers and really get to know who they are and what they need from your brand. Whether you’re just getting started with your strategy or looking to refine your current one, it’s important to use your social platforms to find effective ways to connect with your customers.Try these five tips to connect with your audience and turn them into loyal followers: • Add Value: You won’t build a lasting follower base by clogging their feeds with product promotions. Of course it’s alright, and even encouraged, to post content about your sales, promotions, new products, events, etc., but don’t make that your only social content. Show your customers that you’re interested in them by starting conversations. For example, on Mondays, ask how their weekends were. Also, find relevant news stories, pictures, and even promotions from other (non-competitors) businesses that might interest them. If your social accounts add value to your customers’ lives, they’ll keep reading what you have to say. • Provide Customer Service: Social media marks the beginning of an era when people don’t want to call your customer service line or email you with problems, : they want them resolved instantly. Do your best to meet this need by offering customer service on your social media sites. Assign an employee to keep a constant eye on your social sites, so they will be able to see and respond to customer posts quickly. People are constantly connected with social media sites, so they expect a quick reply. Waiting an entire day, or even a few hours, to address an issue could make a customer believe you’re not interested and don’t appreciate their business. • Poll Them: Use your social sites for market research. Find out what types of products your customers would like to see from your company in the future. When you come up with a new product idea, post it on social media and allow your customers to give feedback. This can be very helpful, as it’s a quick and easy way to gauge customer interest in new products. It also shows loyal customers how much you value their opinion and want to please them. People love it when their favorite brands make them feel included. • Offer Incentives: Show appreciation to your loyal followers by providing giveaways, coupons, and exclusive invites to events at your business. For example, if you run a restaurant, choose a Twitter follower at random each week to win a coupon for a free appetizer. Or if you own a boutique, extend invitations to your Facebook followers each season to an event showcasing your new arrivals. This makes your followers feel like they’re part of something special and shows them how much you appreciate their support. • Listen: Take the time to learn about your customers by checking out their social media profiles, reading content they post, and seeing what other businesses they’re following. You can really learn a lot about your customer base this way. For example, if you’re a personal trainer and you see a lot of your clients posting things about their upcoming weddings, creating a bridal boot camp might be a good business venture. Or if you run a bakery and notice the majority of your clientele posting comments about your local football team, it might be a lucrative idea to make baked goods with the team logo on them for next week’s game. Social media sites are an invaluable tool for brands to get to know their customers on a deeper level. Create a social media strategy that engages your audience and shows them that you’re interested in what they have to say. Sara Collins is a writer for NerdWallet, a site dedicated to helping users find the best online brokers.
Online ads just can't compare to the tangible feeling of an eye-catching postcard in your hand. Postcard marketing connects to consumers more personally to the brand. Postcards can be distributed to businesses anywhere and mailed to the homes of potential leads or loyal customers. Boost your business with postcards in the following ways:
Deliver a short personal message
The personal nature of your message will evoke a positive response from the potential clients you're targeting. Droves of bulk mail typically ends up in the trash, but a visually appealing postcard with a personal message attracts interest. Also, because postcards don't require envelopes, they're likely to be read. Your message is delivered simply and directly to your target audience.
Provide easy & cost-effective advertising
Postcards are inexpensive to mail and cost less than letters. Easily create original, expressive art that represents your brand and speaks to the heart of your loyal customers or potential leads. For as little as 30 cents per card, you may just land another customer.
Maximize your valuable time by mailing postcards directly from your printing company. Using an outside vendor, you eliminate wasting resources on this marketing strategy. Procure materials from an overnight service, such as Overnight Prints postcards, and you can send marketing messages promptly. Most print warehouses will take care of the postage and mail drop — what could be easier?
Drive traffic to your ecommerce site
Not only can postcards personally resonate with consumers, they serve as an effective tool for increasing the traffic of your online site. Use incentives. Invite people to visit your website to receive a special gift, check out a blog, sign up for a contest, or participate in a webinar.
While determining monthly postcard campaigns, create a theme directed at your demographic's top interests. Keep your client base piqued with interest by featuring your latest offerings. Two-thirds of recipients age 18 to 34 prefer to receive product information by mail rather than online, an ICOM information and communications survey informs. Direct marketing isn't dead. Successful business to consumer outreach is markedly enhanced by mailing postcards.
Create consumer relations
Use postcards to build and maintain relationship with your client base.
Mail a postcard to:
- Wish a happy birthday and offer a special birthday discount
- Thank a customer and invite them back
- Send a holiday greeting
- Remind a customer about a checkup or renewal
- Offer coupons or discounts
- Promote a campaign sweepstakes or giveaway
Track marketing progress
Postcards provide opportunities to effectively track marketing initiatives. Include a call to action in your message or feature a QR code that directs a recipient to your website. Learn what demographics are most responsive to certain types of messages. Using data, continue to improve your postcard marketing strategies as one of the most malleable solutions for growing your business.
Does your business use postcard marketing? Share your tips in the comments.Guest post by John Montgomery. John researches business and technology trends from his home in the desert. On weekends he writes, gardens, and takes care of his small, green hobby farm.