Have you ever wanted to become an expert on alliteration? If nothing else, it's such a beautiful word! Seriously, when one uses alliteration properly--especially in publications--it is subtly effective. If you work on Web sites, e-zines, or print newsletters, this may be a good time for you to brush up on the amazing world of alliteration. DEFINITION*: Main Entry: al·lit·er·a·tion (pronounced uh-lit-tuh-RA-shun) Function: noun - Date: circa 1656 Etymology: ad- + Latin littera letter : the repetition of usually initial consonant sounds in two or more neighboring words or syllables (as wild and woolly, threatening throngs) -- called also head rhyme, initial rhyme Generally one can use alliteration in business: in headings, headlines, and (very carefully) in letters, proposals, reports, etc. Here's some alliteration used recently by my local newspaper, The Arizona Republic, in one day's main section: 1. Gaming talks a big gamble (better than ...Gaming talks a big risk.) 2. Fisher hunt feeds tales for campfire (better than ...hunt generates tales...) 3. Pope asks president to spare McVeigh (better than ...Pope asks Bush to...) 4. Death spurs Ecstasy debate (better than ...spurs Ecstasy wrangle...) 5. Tiny tribe in Conn... (better than ...Mashantucket Pequot Tribe in Conn...) 6. Mexican Congress changes (better than ...Mexican Congress shifts...) 7. ...threatens power and popularity (better than ...threatens strength and popularity... or ...threatens power and reputation.) In alliteration, the rhyming words don't need to be next to each other; they just need to be in the same grouping of words. And the words used don't need to begin with the same letter: they need to have a similar initial sound. Examples: night / knight ... no / know ... cede / seed ... cell / sell. *By permission. From Merriam-Webster's Collegiate(R) Dictionary at www.m-w.com by Merriam-Webster, Incorporated.
Archives for November 2009
Today was my birthday, and I couldn't think of anything more fun than to invite some very special people and have one of them cater the lunch. Anne Caldwell, who is a human resources guru, is also a terrific caterer, and she came into my home this morning and took over while I went back to the office and worked. She produced lunch, and I produced Web pages and did bookwork. Then it was time for my guests to arrive, including my brother and his camera, and we sat down to a delightful lunch. Anne is fairly new to our group, as is Julie Moran, but the rest of us, including Jen Muench and Elsbeth Oggert (who couldn't join us today), have been part of the group for over a year. In the picture above, from left, are Anne Caldwell, Lois Epps, Julie Moran, Janet Crook, Ruthann Clemens, Roseann Ritterby, and me. What do we do? Brainstorm. Help each other out with business ideas. Help with organizational ideas for small businesses and nonprofits. (One of our members is starting up a nonprofit, and another is a social worker.) Analyze projects brought in by one or another of us. Analyze and critique as needed. Learn how to use new technology. Learn how to navigate in the world of social networking. We're a group of authentic people who have a great deal of life experience, enthusiasm, and energy. While we certainly look back at what we've learned, we tend to look forward as we discover way to make our businesses work in this new age. Marketing and communication are two of our main focus points. A diverse group, which makes things very refreshing, we try to think outside the taco. Back to Anne Caldwell. Her catering business is called "In Good Taste," and she specializes in healthy, wholesome cuisine. The main dish and salad were delicious and colorful, and the Zero Sugar Dessert was to die for. She knows what she's doing, and I recommend her highly. Give her a call at (602) 228-9191 to discuss how she can enhance your holiday experience. Her rates are very competitive, and she's totally reliable.
Two of my favorite colleagues, Lynette Smith and Andrea Susan Glass, join together to present a free class in how to create a tips booklet. I strongly endorse them and their work, and in this case, their teleseminar for small business owners, coaches, and other service professionals. Creating a Tips Booklet as Your First Info-Product Tele-Interview with Lynette Smith and Andrea Susan Glass Are you waiting to write your first info-product when you can find the time? Are you overwhelmed by the thought of writing a whole book or e-book? Well, you’re in for a real treat! On Wednesday, November 18, 2009 at 6 pm PT/ 9 pm ET, I’ll be interviewing Lynette Smith of Good Ways to Write on “Creating a Tips Booklet as Your First Info-Product.” Lynette will discuss what tips booklets are and how simple they are to create, how to sell the tips booklets as a booklet and e-booklet to consumers as well as to businesses for bulk sales, and how to build an entire line of info-products with tips booklets. Plus she'll answer any of your questions. Lynette is the creator of the treasured tips booklets on personal and professional communications with heart. She just released the first in her line, a series of marriage-themed booklets on Good Ways to Write a Treasured Letter to.... Lynette will explain the steps you go through to develop your first tips booklet quickly and how to use one as a template for others. She’ll also provide insider tips on securing bulk sales and licensing agreements for multiplying passive profits. If you’re finally ready to give up your excuses and create your first info-product quickly and easily, then sign up for this FREE tele-interview! All you have to do to attend this live interview is to sign up at www.WritersWay.com/111809. After signing up you'll be taken to a page with call in details. We’ll be giving away gifts and have some special offers for you, so make sure you sign up for this call I look forward to connecting with you then. Happy info-product profits! P.S. The call will be recorded but you have to sign up to get the recording. Andrea Glass WritersWay Ghostwriting & Copyediting 858.350.5235 www.WritersWay.com Check out my blog at www.WritersWayBlog.com Become my Facebook friend at http://profile.to/AndreaSusanGlass Join my LinkedIn community at http://www.LinkedIn.com/in/WritersWay Follow me on Twitter at http://twitter.com/WritersWay
I grew up with a grandfather who had diabetes. He was a doctor in Bellingham, Washington (Solon R. Boynton, MD), and did a remarkable job of keeping his diabetes managed, but it wasn't always easy. Grandpa Doc was born November 9, 1879. I can't do the math on that! Well, I could, but suffice it to say it was a long time ago. Later, his daughter (my mother, Ethel Crook), developed diabetes as well. She kept it pretty well under control, but, given her love for sweets, it was always a battle. Had she lived, she would have been 99 years old today. So far, my generation has avoided diabetes, but we do indeed watch our sugar intake, and the process of some things converting to sugar. Following is a news brief from Disaboom Live: According to the American Diabetes Association, 24 million children and adults in the U.S. are living with diabetes, with an additional 57 million Americans at risk for developing type 2 diabetes. So, in order to raise awareness about diabetes, a disease that may lead to life-threatening complications (stroke, kidney and heart disease, amputation or blindness), the American Diabetes Association is launching Stop Diabetes, a national movement to confront, fight and stop diabetes. People living with or affected by diabetes can visit the Stop Diabetes site and share their stories and videos or connect with others with diabetes Visitors can also learn more about becoming an advocate for people with diabetes, bike, walk or volunteer at fundraising events, get information about diabetes screening, find lifestyle support for living with diabetes, or make a donation.