Gerry McGovern's blog today discusses language in a riveting post that also addresses the (mainly) online business aspect of today's language. He says, in part that "search is the greatest laboratory of human behavior that has ever existed." McGovern talks about how various global governments are trying to change the name of swine flu, and why it is too late. The issue is important, and I recommend you take time to read his brief but focused thoughts. He indicates that when words such as "swine flu" go wild on the Web, "you must use those words because otherwise you will not be found. If you are not found then you are not useful. Before you have any chance of shifting the debate, you must first become part of it. Using the wrong words," says McGovern, "is like ships passing in the night: you are going one way and your customer is going another. This powerful message on communication provides links that help reinforce his premise.
Archives for May 2009
I just couldn't resist taking time from editing, playing with the cats, and killing weeds to edit a few more pictures from my visit to Desert Botanical Garden earlier this week. I'm thrilled that one of my visitors has decided to pay the garden a visit as a result of seeing my photos. The Chihuly exhibit is truly amazing, at many levels. First picture shows long-time friend Ev Bell, from Bellingham, who was looking up at some marvelous Chihuly work overhead, followed by orange glass balloons and some magnificent glass colors and shapes arranged in a rowboat.